Ad Operations Team Lead

4 weeks ago

Delhi, India AdPushup Full time

Function
: CS → AdOps → AdOps Team Lead

As an Ad Ops Team Lead for AdPushup, you are the strongest technical advocate in this organisation. Your role will primarily involve account optimisation & technical troubleshooting, team management, and client success. You will create a knowledge base and design a system to ensure the fulfilment of AdOps Team Members' requirements, in the fastest way possible.

Responsibilities:

  • Lead and mentor the AdOps team to ensure high performance, skill growth, and alignment with team goals
  • Oversee management and optimization of GAM (DFP), Header Bidding, and tag-based demand partners to improve yield.
  • Monitor and analyze ad performance, testing regularly to drive optimization opportunities.
  • Ensure timely resolution of client issues, managing escalations and maintaining high satisfaction.
  • Develop and maintain internal resources (e.g., knowledge base, canned responses) to improve support efficiency.
  • Collaborate cross-functionally with product, sales, and engineering teams to address issues and deliver solutions.
  • Track team KPIs and customer success metrics, providing regular performance updates to leadership.
  • Define, monitor, and review team OKRs to drive accountability and process improvements.
  • Support team members' career growth, manage performance, and maintain high team motivation through regular 1:1s and transparent communication.

Must-Have Qualifications

  • 4+ years of experience in digital advertising, preferably in ad operations or supply-side programmatic, with a background in AdTech companies, SSPs, or publisher monetization platforms
  • Solid understanding of ad servers, especially DFP / Google Ad Manager (GAM) and their configuration
  • Strong knowledge of ad networks such as AdSense, AdX, and Header Bidding (HB) partners
  • Hands-on experience with setup, testing, and optimization
  • Intermediate technical skills:

Understanding of HTML, JavaScript, and CSS for ad tag troubleshooting

Proficient in using Chrome Developer Tools for debugging ad delivery issues

  • Basic experience with team management or mentoring (e.g., leading small teams of 3-5 people or projects).
  • Strong communication skills (written and verbal), with the ability to explain technical issues clearly to non-technical stakeholders.
  • Data-driven mindset with experience in analyzing performance data to drive optimization.
  • Familiarity with A/B testing and interpreting results for optimization.

Preferred Qualifications

  • Experience using Looker, BigQuery, or other ad performance/reporting tools
  • Exposure to working with remote or global teams and cross-functional collaboration
  • Experience working with US and EU based tier-1 pubs

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