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Senior Data Analyst

2 months ago

tamil nadu, India IDP Education Ltd Full time
Being the global leader in international education services, for more than 50 years IDP has been the pioneer in this sector, specializing in combining human expertise with leading technology to help people reach their global ambitions. Operating in more than 50 countries around the world, IDP values and celebrates diversity, fostering a safe and inclusive workplace.
IDP Education Ltd is the proud co-owner of IELTS (International English Language Testing System), the world’s most popular high stakes English language proficiency test.
To learn more about us and our various service lines, please visit you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture, then come and join us as we undergo our digital revolution.
Role purpose
The Senior Data Analyst is responsible for elevating the marketing analytics practice to achieve a data-driven culture by utilizing their data mining skills. They will work on all marketing channels of IDP—web, events, etc.—to support digital analytics initiatives and contribute to IDP’s conversion. This role will be responsible for analyzing all types of data to identify areas of opportunity and deliver actionable insights. They will have a strong background in web analytics implementation and data analysis and be able to bring data to life through storytelling and data visualization.
Key Accountabilities
Data Analysis and Reporting:
• Track & analyze key metrics (traffic, leads, etc)
• Measure the success of product launches & marketing campaigns through data analysis
• Build compelling reports & visualizations to communicate insights to stakeholders
• Support user acceptance testing of tracking & tagging to ensure it meets business requirements, maintains integrity & supports internal & client reporting requirements
Forecasting And Planning
• Collaborate with Marketing Director & Product Manager to forecast key metrics based on existing data & insights
• Partner with Product & Marketing teams to design & execute A/B tests to evaluate the effectiveness of marketing campaigns & product features.
Digital/customer Experience
• Leverage data to gain insights into user behavior to drive our user experience, digital & content marketing strategies
• Understanding of different attribution models to choose the most appropriate one for specific needs
Communication & Collaboration
• Partner with key stakeholders, including commercial, product, marketing & client success, to define & communicate business requirements to the data engineering team for tracking & reporting
• Communicate effectively with technical & non-technical audiences, including writing clear reports, delivering insightful presentations, & explaining complex concepts clearly & concisely
• Work with the wider team of data analysts to ensure consistency in approach & ensure high quality of reporting is maintained
Required Experience
• Educated to degree level or equivalent
• Experience as a data analyst with excellent data manipulation, analysis, visualisation and reporting skills
• Strong experience in manipulating large datasets and exploring using advanced data extraction techniques
• Intermediate Tableau or equivalent
• Intermediate SQL Scripting
• Proficient in Excel or similar
• Database experience (Redshift/AWS preferable)
• Eager to learn and continuously develop analytical skillset
• Self-motivated, independent thinker
Desirable Requirements
• Education sector experience
• Hands-on experience with Google Analytics (GA4) / Adobe Analytics and Google Tag Manager