Meta Ads Executive

1 day ago

Mohali, India Offshore Marketers Private Limited Full time

Job Title: Meta Ads Executive
Location: Mohali, Punjab (On-site)

About Us:

Offshore Marketers is a performance-driven digital marketing agency specializing in data-backed strategies to help businesses grow in today's competitive digital space. We are looking for a Meta Ads Executive who can plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to deliver measurable results.

Key Responsibilities:

  • Campaign Management: Plan, create, and manage paid advertising campaigns exclusively on Meta Ads (Facebook & Instagram).
  • Audience Research: Conduct in-depth audience segmentation, targeting, and competitive research to ensure high ROI.
  • Performance Optimization: Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven optimizations.
  • Ad Creatives: Collaborate with the creative team or develop engaging ad copies and visuals aligned with campaign goals.
  • A/B Testing: Run structured experiments on creatives, targeting, bidding strategies, and placements to identify winning approaches.
  • Reporting: Prepare clear performance reports with insights and recommendations for improvement.
  • Budget Management: Allocate and manage ad spend efficiently to maximize ROI.
  • Industry Knowledge: Stay updated with the latest Meta Ads features, algorithm changes, and best practices.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum 1 year of hands-on experience running and optimizing Meta Ads campaigns (Facebook & Instagram).
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Proficiency with Meta Ads Manager and basic knowledge of conversion tracking setups.
  • Understanding of audience targeting, retargeting, and lookalike audiences.
  • Strong communication skills for effective collaboration and reporting.
  • Meta Blueprint Certification (preferred but not mandatory).

Job Types: Full-time, Fresher

Pay: ₹10, ₹35,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off
  • Provident Fund

Application Question(s):

  • Do you have at least 1 year of hands-on experience managing Meta (Facebook & Instagram) Ads campaigns?
  • Which ad platforms have you worked with?

Meta Ads (Facebook & Instagram)
Google Search Ads
Google Display Ads
YouTube Ads
Other (please specify)

  • Are you experienced in setting up audience targeting, retargeting, and conversion tracking?
  • Have you performed A/B testing for ad creatives, targeting, or landing pages?
  • Are you comfortable creating performance reports and presenting campaign insights?
  • Do you hold any certifications related to Google Ads or Meta Blueprint?
  • Are you currently based in Mohali or willing to relocate to Mohali?
  • What is your expected salary?
  • What is your current salary?
  • Why do you think you are the right fit for this Paid Media Executive role?

Education:

  • Bachelor's (Required)

Work Location: In person

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