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Creative Lead

2 months ago

Bengaluru, India Pocket FM Full time

As a Creative Lead specializing in YouTube and Facebook content, you will be the driving force behind the entire performance and success of our shows on these platforms. This role requires a unique blend of creative vision, strategic thinking, and digital expertise to ensure our content reaches and engages target audiences effectively.


Key Responsibilities:


Show Performance Ownership:

∙ Take full ownership of the show's performance on YouTube and Facebook

∙ Develop strategies to maximize views, engagement, and overall audience satisfaction on both

platforms.


Creative Leadership:

∙ Shape and maintain the creative vision for the show, tailoring content to suit the preferences of

YouTube and Facebook audiences.

∙ Collaborate with promo producers, writers, editors and sound designers to enhance the appeal of the show on these platforms.


Audience Engagement:

∙ Implement strategies to enhance audience engagement, interaction, and community building on

YouTube and Facebook.

∙ Leverage analytics and audience insights to refine content and engagement strategies.


Platform Optimization:

∙ Stay abreast of algorithm changes and platform trends on YouTube and Facebook.

∙ Optimize content for discoverability, searchability, and share ability to maximize organic reach.


Collaboration and Coordination:

∙ Coordinate closely with content production teams to align content creation with the unique

dynamics of YouTube and Facebook.

∙ Collaborate with marketing and social media teams to cross-promote content effectively.


Metrics and Reporting:

∙ Monitor key performance indicators (KPIs) and analyze data to assess the success of content on

YouTube and Facebook.

∙ Provide regular reports and insights to stakeholders, recommending adjustments as needed.


Emerging Trends and Innovation:

∙ Identify and capitalize on emerging trends in online video and social media to maintain a

competitive edge.

∙ Explore and implement innovative content formats and strategies.


Qualifications:

  • Proven experience of 7-10 years of OAP for films or series, with a focus on YouTube and Facebook content.
  • In-depth understanding of YouTube and Facebook algorithms, trends, and best practices.
  • Strong creative and strategic thinking abilities.
  • Proficient in using analytics tools and data-driven decision-making.
  • Excellent communication and collaboration skills.
  • Ability to adapt to a dynamic digital landscape and drive continuous improvement.


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