Marketing Manager

4 weeks ago

Salem, India Analytical Technology Laboratory Full time

Job Summary:

We are seeking a dynamic and results-driven Marketing Manager to lead our business development efforts across South India. The ideal candidate will be responsible for promoting our laboratory testing services – including Water Testing, Food Testing, and other analytical services – and acquiring new clients across the region. This role requires extensive travel and a strong understanding of B2B marketing and technical sales.

Key Responsibilities:

  • Develop and implement strategic marketing plans to achieve business goals in South India.
  • Identify and target potential clients such as food manufacturers, water bottling companies, government bodies, industries, and hospitals.
  • Generate leads, schedule client meetings, and present laboratory services effectively.
  • Build and maintain long-term relationships with clients and channel partners.
  • Collaborate with the technical and operations team to ensure customer requirements are met efficiently.
  • Monitor market trends, competitor activities, and industry regulations.
  • Prepare sales reports and update management on progress, challenges, and opportunities.
  • Represent the company at relevant trade shows, industry seminars, and networking events.

Requirements:

  • Bachelor's degree in Marketing, Life Sciences, Chemistry, Food Technology, or related field. MBA preferred.
  • Minimum 5–10 years of experience in B2B marketing or business development, preferably in laboratory testing, food/water industries, or related sectors.
  • Excellent communication, negotiation, and interpersonal skills.
  • Willingness to travel extensively across South India.
  • Self-motivated, goal-oriented, and capable of working independently.

Preferred Skills:

  • Knowledge of FSSAI, BIS, ISO, and other regulatory requirements in testing services.
  • Existing network in food, beverage, or water industries is a strong advantage.
  • Ability to understand technical aspects of lab testing and translate them into business benefits for clients.

Salary: Competitive, based on experience + Travel Allowances + Incentives

Job Type: Full-time

Pay: ₹55, ₹70,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: Remote

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