▷ [Urgent] Marketing Manager

5 days ago

Salem, India CES Full time

About the Role We are looking for a dynamic Marketing Manager to lead our Employer Branding, Thought Leadership, and Strategic Partnership initiatives. This role is ideal for a marketing professional passionate about shaping brand identity, driving employee advocacy, and generating meaningful market visibility through creative storytelling and digital engagement. You will collaborate closely with cross-functional teams HR, Sales, Presales, and Leadership to position our company as an employer of choice and a trusted partner in digital transformation. Key Responsibilities 1. Employer Branding & Thought Leadership - Develop and execute a compelling employer branding strategy across social media, website, blogs, and video content. - Partner with HR and Talent Acquisition to strengthen our positioning as an employer of choice. - Create and manage content calendars for LinkedIn, X (Twitter), and other platforms. - Lead storytelling initiatives that showcase company culture, innovation, and employee success stories. 2. Prospect Engagement & Lead Generation - Collaborate with Sales and Presales teams to create impactful pitch decks, campaigns, and marketing collateral. - Design and execute digital campaigns, webinars, and outreach programs to generate and nurture leads. - Support presales efforts with tailored content for RFPs, proposals, and client presentations. - Track and analyze campaign performance to optimize engagement and ROI. 3. Employee-Oriented Branding - Organize and promote internal events, podcasts, and webinars that highlight employee expertise and engagement. - Amplify employee voices and success stories through internal and external channels. - Drive initiatives that build a strong internal brand culture and community connection. 4. Strategic Partnerships & Analyst Relations - Build and manage relationships with industry analysts (Gartner, Forrester, etc.) and strategic partners (Microsoft, Snowflake, Databricks). - Coordinate submissions for Magic Quadrants, Market Guides, and industry reports. - Leverage partnerships to enhance brand credibility, visibility, and thought leadership positioning. What We're Looking For - 6-10 years of experience in B2B Marketing, Employer Branding, or Communications. - Strong storytelling and content creation skills across digital and social media. - Proven success in running lead-generation campaigns and measuring impact. - Experience managing cross-functional collaboration and strategic partnerships. - Excellent communication, creativity, and analytical mindset.

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