Campaign Manager

3 weeks ago

Kolkata Airport, India A1 Future Technologies Full time

Key Responsibilities

  • Campaign Strategy & Execution: Plan, execute, and manage comprehensive paid advertising campaigns across multiple digital platforms, including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, YouTube, and other relevant channels.
  • Audience & Market Research: Conduct in-depth audience research to define precise targeting strategies, build buyer personas, and create customer journey maps.
  • Creative & Copy Optimization: Develop, test, and optimize a variety of ad creatives and copy. Collaborate with the design and content teams to ensure all assets are high-quality and aligned with campaign goals.
  • Landing Page Optimization: Work with web development teams to ensure landing pages are optimized for conversions, user experience, and mobile-friendliness.
  • Performance Monitoring & Analysis: Continuously monitor and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, CPM, ROAS, and conversion rates. Use data to derive actionable insights.
  • A/B Testing: Design and execute rigorous A/B and multivariate tests on ad creatives, copy, headlines, and calls-to-action (CTAs) to drive continuous improvement.
  • Budget Management: Effectively manage and allocate campaign budgets, forecast spending, and implement dynamic bidding strategies to maximize return on investment (ROI).
  • Reporting & Communication: Generate detailed performance reports, present findings to stakeholders with clear insights, and provide data-backed recommendations for future campaign strategies.
  • Stay Current with Trends: Stay informed about the latest platform updates, industry trends, and emerging technologies, including AI and machine learning-driven ad optimization tools.
  • Cross-Functional Collaboration: Work closely with marketing, sales, product, and design teams to ensure campaigns are aligned with overall business objectives and product launches.

Job Types: Full-time, Permanent

Pay: ₹15, ₹35,000.00 per month

Work Location: In person

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