Campaign Analyst

7 days ago

Delhi, India dentsu Full time
Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 66,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at: Overview:

As a Campaign Analyst, you’ll play a crucial role in analyzing marketing campaigns, providing insights, and optimizing performance. Your expertise in data interpretation and marketing principles will guide strategic decision-making.

Responsibilities:

Data Analysis and Reporting:Export tracking data to CRM systems for lead tracking and analysis.Apply statistical analysis for ad hoc projects to inform marketing and sales decisions.Develop actionable insights and recommendations for key strategic choices.Collaborate with the data quality team to ensure consistent reporting across systems.Generate integrated channel reports for distribution and analysis.

Communication and Reporting:Provide weekly campaign updates and performance reports to Clients and/or Agency partners.Answer spec questions in coordination with Ad Ops and Agency.

Qualifications:

Education : Bachelor’s or University Degree in Business, Marketing, Statistics, Computer Science, Mathematics, Economics, Finance, Engineering, or related fields.

Certifications:

Any marketing tools, SAS, SQL, BASE, DCM, DFP (preferred).

Skills:Proficiency in Excel, HTML, and relevant data analysis tools or BI tools (Power BI/Tableau /Qlik)Familiarity with ad-serving systems (e.g., FreeWheel, DFP).

Experience:Minimum 4+ years of experience in campaign analysis.Ability to train Ad Operations Coordinators and provide technical support.Strong QA skills to ensure error-free campaigns.

Additional Notes:Industry Knowledge: Good to have BFSI industry knowledge.Location: Work location will be Mumbai.

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