Paid search Analyst

1 month ago

delhi, India Lowe's Companies, Inc. Full time
Lowe’s India
Lowe’s India employs over 4,000 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management, and shared services leveraging new technologies and finding innovative methods to ensure Lowe's has a competitive edge in its key markets.
About the Team
They analyze sales data, handle restocking, create enticing displays and handle point of sale marketing. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.
Job Summary:
The primary purpose of the Paid Media Analyst is to support the Paid Media Manager by delivering the daily execution and optimization of digital marketing campaigns. The Paid Media Analyst will support all aspects of digital marketing channel and campaign management, including day to day campaign stewardship, vendor partnership planning and collaboration, competitive tracking and insight, and campaign performance recaps and communication. Responsibilities include but are not limited to, collaboration on creative and ad copy strategies, determining target audiences based on business needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (both recurring or ad hoc), tracking results,working with internal tools/processes and external vendors.
Core Responsibilities:
Own search campaign performance to deliver traffic & revenue for business.
Plan & execute paid search strategies across platforms such as Google ads, Microsoft Ads etc.
Campaign management: Create, launch, and optimize paid media campaigns to drive traffic, lead generation, mobile app installs and revenue for the business.
Monitor campaign performance, budgets, key metrics, and make data-driven adjustments to achieve campaign objectives.
Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance. Provide actionable insights and recommendations based on performance analysis.
Drive adoption of latest initiatives and industry best practices to maximize campaign performance efficiency.
Indirect oversight of marketing budgetfor programs; responsible for delivering projectsacross the organization on time, on budget and on brand
Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals;helps to influence decisions across the organization to drive consumer relevance and engagement
Primary Skills (must have)
Proficiency in Google ads Manager, Microsoft Bing, SA360, Ad Editors.
Strong expertise on campaign set up, account audits and campaign optimization tactics
Comfortable handling raw data and identifying trends.
Ability to interpret insights from Data analytics tools.
Strategic and analytical thinking, with attention to detail.
Minimum 2+ Years of experience with in-depth knowledge on paid search platform, advertising tools, campaigns and ad formats
Proficiency in Google Analytics /Adobe
Experience
2 to 4 Years only.

  • [3 Days Left] Paid search Analyst

    1 month ago

    Delhi, India Lowe's Companies, Inc. Full time

    Lowe’s IndiaLowe’s India employs over 4,000 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management, and shared services leveraging new technologies and finding innovative methods to ensure Lowe's has a competitive edge in its key markets.About the TeamThey analyze sales data, handle...

  • Search Engine Optimization Analyst

    4 weeks ago

    Delhi, India berumdaunicorn Full time

    Company Description We suggest you enter details here. Role Description This is a full-time remote role for a Search Engine Optimization Analyst. As a Search Engine Optimization Analyst, you will be responsible for developing and implementing strategies to improve the online visibility and ranking of websites in search engine results pages. You will conduct...

  • Search Engine Optimization Analyst

    8 hours ago

    Delhi, Delhi, India berumdaunicorn Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time remote role for a Search Engine Optimization Analyst. As a Search Engine Optimization Analyst, you will be responsible for developing and implementing strategies to improve the online visibility and ranking of websites in search engine results pages. You will conduct...

  • Search Engine Optimization Analyst

    2 months ago

    delhi, India berumdaunicorn Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time remote role for a Search Engine Optimization Analyst. As a Search Engine Optimization Analyst, you will be responsible for developing and implementing strategies to improve the online visibility and ranking of websites in search engine results pages. You will conduct...

  • Paid Media Exectutive

    2 weeks ago

    New Delhi, India Druids Golf Full time

    **Job purpose** Reporting to a Paid Media Manager to set the agenda for all things Paid Media, your closest allies will be the Paid Media team. You’ll work with an outstanding team of highly regarded experts in their field. Externally, you will be working closely with a number of clients. While we have given an indication of what we expect from you, we...

  • Paid Search/performance Marketing Specialist

    5 hours ago

    Delhi, Delhi, India WSI ALM Full time

    Leading Digital Marketing Agency based in Toronto, Canada with 70+ professionals is looking for a highly motivated Paid Search/Performance Marketing Specialist (Google Ads/Meta Ads) to handle US/UK/Canadian clients.You will be working from home reporting into the Toronto office and handling performance marketing (Paid Search) campaigns for US clients.The...

  • Sr. Executive

    4 weeks ago

    delhi, India Dentsu India Full time

    About usPart of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five...

  • Sr. Executive

    4 weeks ago

    Delhi, India Dentsu India Full time

    About usPart of Dentsu Group,Dentsu Internationalis a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes.This is delivered through five global...

  • Sr. Executive

    4 weeks ago

    Delhi, India Dentsu India Full time

    About usPart of Dentsu Group,Dentsu Internationalis a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes.This is delivered through five global...

  • Search Engine Optimization Analyst

    3 weeks ago

    Delhi, India Edbrig™ Full time

    Edbrig is on a quest to redefine brands. We're a global consulting company that transforms the way businesses connect with their audiences.  We're seeking a savvy SEO Analyst to join our team someone who'll unravel the secrets of search engines and propel our clients to the top of search results. Got a Passion for Search? If you eat, sleep, and breathe...

  • Search Engine Optimization Analyst

    8 hours ago

    Delhi, Delhi, India Edbrig™ Full time

    Edbrig is on a quest to redefine brands. We're a global consulting company that transforms the way businesses connect with their audiences. We're seeking a savvy SEO Analyst to join our team someone who'll unravel the secrets of search engines and propel our clients to the top of search results. Got a Passion for Search? If you eat, sleep, and breathe SEO...

  • Paid Social Analyst

    2 weeks ago

    Delhi, India Annalect India Full time

    This exciting role of a Analyst Paid Social requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.This is an...

  • Paid Social Analyst

    3 weeks ago

    Delhi, India Annalect India Full time

    This exciting role of a Analyst Paid Social requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.This is an...

  • Paid Social Analyst

    9 hours ago

    Delhi, Delhi, India Annalect India Full time

    This exciting role of a Analyst Paid Social requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.This is an...

  • Paid Social analyst

    3 weeks ago

    delhi, India Annalect India Full time

    This exciting role of a Analyst - Paid Social requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.This is an...

  • Paid Ads Expert

    3 weeks ago

    Pitampura, Delhi, Delhi, India OpenSource Technologies Pvt Ltd. Full time

    Designation : Paid Ads Expert Exp:3+yr **We are looking for a Paid Ads Expert to manage all Search Engine Marketing & Social Media Marketing Campaigns.** The Paid Ads Specialist will manage all paid campaigns on Google, Bing, Facebook etc. A successful Paid Ads Expert will effectively manage the paid campaigns budget and work with the Digital Marketing...

  • (Apply in 3 Minutes) Search Engine Optimization Analyst

    2 months ago

    Delhi, India berumdaunicorn Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time remote role for a Search Engine Optimization Analyst. As a Search Engine Optimization Analyst, you will be responsible for developing and implementing strategies to improve the online visibility and ranking of websites in search engine results pages. You will conduct...

  • Paid Performance Marketing Expert

    2 months ago

    Tilak Nagar, Delhi, Delhi, India MakkPress Technologies Full time

    Flexible timings - 5 days working - Friendly work culture - Health Insurance **Benefits of Becoming a Paid Performance Marketing Analyst**: **Role**: Paid Performance Marketing Expert **Location**: Tilak Nagar, New Delhi **Employment Type**: Full-Time **Experience**:2+ years **Salary Budget**: 5 LPA - 8 LPA **Work Mode**: Work From Office **Joining**:...

  • Paid Digital Marketing/ppc

    2 months ago

    New Delhi, India Made Easy Education Pvt. Ltd Full time

    We are looking for Paid Digital Marketing/PPC- Asst. Manager or Senior Executive with 1-8 years of experience in the same domain. Roles & Responsibilities - To perform and generate reports for PPC, daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and all the other different search platforms for clients with different...

  • Search Engine Optimization Specialist

    2 weeks ago

    Delhi, India LS Digital Group Full time

    Roles & Responsibilities: Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Provide recommendations and execute strategies...