Manager - Programmatic

6 days ago

mumbai, India GroupM Full time

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Programmatic to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


3 best things about the job:

You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.

It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business

Working with cross-functional teams to drive efficiency and automation at scale.

In this role, your goals will be:

In 3 months:

Bed down and understand the programmatic setup across the business

Build out a road-map for what is required to grow the programmatic buying business moving forward


In 6 months:

Participate in business proposals, leading the programmatic element and supporting in group pitches.

Ensure that we offer a coordinated and integrated operation with the wider business

Isolate new business prospects and help grow revenue for existing client


In 12 months:

Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.

Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients


What your day job looks like at GroupM:

Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

Lead the training and growth of your local programmatic team

Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery

Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

Serve as point of escalation for your team and take ownership of resolving challenges

Provide career development and coaching for your team

Line manage 2-5 direct reports with as many as 10 indirect reports

Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

Provide support to in capacity planning & resource management for the team

Present strong and effective communication across all level

What you’ll bring:

Working experience in Agency, Trading Desks or Programmatic Tech Partners

Actual Campaign execution experience with most of the local programmatic players as well as measurement providers

Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits

Existing relationships with publishers, programmatic product partners, as well as data providers in the local market

Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies

Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person


Minimum qualifications:

3+ year's professional experience with digital media preferably within a media agency/trading desk

Experience in Google Marketing Platform (DV360, CM, GA360).

Experience in top AdTech & MarTech platforms.

Experience in Client Decks, Programmatic Strategy, New Pitches, etc.

Hands on experience and knowledge on programmatic platforms.

Clear thought process & strategy to build on existing businesses.

Competent in all Microsoft office software


About GroupM

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.


About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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