Programmatic Lead
1 month ago
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this together
This is an exciting role and would entail you to:
Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to Amazon DSP
Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
Manage campaigns in Amazon Demand Side Platform (DSP) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
Working with agency team to develop best-in-class solutions based on available tech.
Oversee media tracking and analytics set up and implementation.
Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.
This may be the right role for your if you have,
4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. Amazon DSP experience is preferred.
Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
Able to proficiently describe all possible KPIs and how they fit into the customer journey.
Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
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