Lead - Programmatic

2 weeks ago


Delhi, Delhi, India The Hindu Full time

Job Role:
Lead – Programmatic Business

Location:
Chennai

Key Responsibilities:

  • Plan, execute, and optimize Ad Inventory for The Hindu Group.
  • Manage Programmatic and Network Monetization for all Digital Sites, Android & iOS apps.
  • Manage relationships with ad networks and SSP Partners, and onboard new ones.
  • Collaborate with teams to ensure smooth execution of campaigns.
  • Ensure timely delivery of all campaign components.
  • Support the Ad Ops team and provide campaign insights.
  • Analyze campaign performance and identify growth opportunities.

Desired Skills:

  • Minimum 5 years' experience in Programmatic Advertising.
  • Understanding of ad tech and new technologies.

Programmatic Strategy:
Support programmatic technology selection and deployment.

  • Experience in online advertising platforms and analytics tools.
  • Knowledge of programmatic supply and demand ecosystem.
  • Familiarity with ad servers and web debugging tools is a plus.
  • Strong sense of ownership.
Candidates may send their resume with Current CTC / Expected CTC and notice period.

Regards,
HR Team
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