Paid Media Manager

2 weeks ago

Delhi, Delhi, India PinnacleU HR Full time
Hiring for a US-based leading bus marketplace platformPrior experience in executing Google Ad campaigns for US market is must

Location:
Jhandewalan, Delhi (Hybrid)

Work timings: 2pm-10pm (Evening Shift)

Working days:
Monday-FridayCompensation: Upto 15 LPA
Experience Required: 2+ years

Problem StatementCommunicating our message effectively to the users via the right digital channels.

Responsibilities:

  • Build and deploy ads through paid channels at the direction of the campaign manager.
  • Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup.
  • Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.
  • Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.
  • Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.
  • Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.
  • Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.
  • Proactively seek out new tools and opportunities to improve our advertising efforts.
  • Participate in or facilitate special marketing projects as required.
Requirements
  • 3+ years of experience with Programmatic Ad Planning, Execution & Analysis.
  • Experience with App first businesses will be an advantage (travel, transportation/commute & e-commerce Exp)
  • High affinity for people who've worked on targeting US customers.
  • You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)
  • Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.
  • Deep understanding of Google & Facebook paid to advertise. Knowledge of SEO will give you a competitive advantage.
  • Have proven experience in managing B2C campaigns.
  • Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.
  • Exceptional project management and communications skills are essential to collaborating with a remote team.
  • Strong process orientation & documentation ethic. Strong analytical skills.
  • Growth mindset and willingness to learn.
● Must have experience with Outbrain, Taboola & Other third-party networks

Potential Growth Paths
  • Performance Marketing Manager
  • Campaign Manager
  • Customer Marketing Manager
● Content Marketing Manager

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