Chief Marketing Officer

1 month ago

Bengaluru, India Vijayanand Travels Full time

The Chief Marketing Officer (CMO) is responsible for developing, implementing, and overseeing the organization's comprehensive marketing strategy. This role includes brand management, customer acquisition, digital marketing, public relations, and other marketing functions. The CMO collaborates with other executive team members to align marketing efforts with the company's strategic goals, driving growth and fostering a strong market presence.


Responsibilities

Develop and execute a long-term marketing strategy that supports the organization's business goals, including revenue growth and brand recognition.

Lead and manage a team of marketing professionals, providing direction, mentorship, and performance feedback.

Oversee all marketing functions, including digital marketing, content creation, product marketing, public relations, and advertising.

Monitor market trends and competitive landscape, identifying opportunities and risks to guide marketing strategy.

Collaborate with other executive team members to ensure alignment of marketing activities with overall business objectives.

Establish and manage the marketing budget, ensuring effective allocation of resources and tracking return on investment (ROI).

Represent the company at industry events, conferences, and media engagements, serving as a public-facing representative of the brand.

Build and maintain strong relationships with external partners, including advertising agencies, PR firms, and other vendors.

Develop key performance indicators (KPIs) to measure marketing success and report on results to the executive team and board of directors.


Qualifications:

Master's degree in Marketing, Business Administration, or related field.

Minimum of 8 to 10 years of experience in marketing, with a significant portion in a senior leadership role.

At least (X) years of experience in marketing, with a significant portion in a senior leadership role.

Proven success in developing and implementing comprehensive marketing strategies.

Strong leadership and team management skills, with the ability to inspire and motivate others.

Excellent communication and presentation skills, with experience presenting to executive teams and boards of directors.

In-depth knowledge of digital marketing, customer segmentation, branding, and public relations.

Strong analytical skills, with the ability to use data to guide decision-making.

Experience with marketing automation, CRM systems, and other marketing technologies.

Salary range: 15 LPA to 25 LPA.

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