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Lead Generation Specialist

2 months ago

delhi, India Appentus Full time
Job Location: Jaipur
Job Description: Lead Generation Specialist (with Pre and Post Sales Knowledge) 2+ years
Job Title : Lead Generation Specialist
Department : Sales and Marketing
Job Overview :
As a Lead Generation Specialist, you will play a pivotal role in identifying and qualifying potential business opportunities for the company. The ideal candidate will not only focus on generating leads but will also possess knowledge of pre-sales and post-sales processes to ensure a seamless transition throughout the sales funnel. You will work closely with the sales and marketing teams to nurture leads and support customer satisfaction throughout the lifecycle.
Key Responsibilities :
Lead Generation :
Research, identify, and generate new business leads through multiple channels (cold calling, emails, social media, etc.).
Conduct market research to identify potential clients and target industries.
Use CRM and other tools to track leads and prospects.
Qualify leads by understanding their needs, challenges, and opportunities.
Develop tailored outreach strategies to connect with decision-makers.
Pre-Sales Process :
Assist the sales team in gathering client requirements and preparing proposals.
Collaborate with the sales team to understand product/service offerings.
Conduct product/service presentations and answer initial queries from potential clients.
Work closely with the marketing team to create content that attracts high-quality leads.
Post-Sales Process :
Ensure a smooth handover of the lead to the post-sales team once a sale is completed.
Follow up with clients after the sale to ensure their satisfaction and address any issues.
Work closely with customer support teams to ensure the timely resolution of customer inquiries.
Gather feedback from clients to improve the product or service offering.
Data Management & Reporting :
Maintain an updated CRM system with accurate lead information and status updates.
Track lead generation performance and provide regular reports to the sales and marketing teams.
Analyze the effectiveness of lead generation efforts and adjust strategies accordingly.
Collaboration :
Work closely with the sales, marketing, and customer service teams to develop integrated strategies for lead nurturing.
Collaborate with cross-functional teams to ensure consistent messaging and alignment on client needs.
Required Skills and Qualifications :
Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience in lead generation, pre-sales, or sales roles.
Knowledge of CRM tools (e.g., Salesforce, HubSpot) and lead management systems.
Strong communication and interpersonal skills.
Ability to work independently and in a team environment.
Understanding of the sales lifecycle, from pre-sales to post-sales.
Analytical mindset with the ability to track performance metrics.
Preferred Qualifications :
Experience in B2B sales and working in target industries.
Familiarity with digital marketing and social media platforms.
Strong problem-solving skills and a customer-centric approach.
Personal Attributes :
Self-motivated with a strong sense of urgency and attention to detail.
Results-driven, with the ability to meet deadlines and achieve KPIs.
Proactive in identifying new lead generation strategies and opportunities.