Senior Sales Manager

4 weeks ago

Pune, India Orbit Agritech Full time

About Us:

Orbit AgriTech is India's trailblazer in electric farm machinery — reimagining the future of farming. Founded by alumni of IIT Bombay and Harvard Business School, with experience at Mahindra & Mahindra, Swiggy, and BCG, Orbit combines deep field insight with strong technical expertise. Our journey began in 2024, in the fields, where we witnessed the everyday challenges faced by farmers. That experience led to the creation of the Orbit PT Pro — a next-generation Electric Power Tiller, engineered for performance, safety, and comfort. At Orbit AgriTech, we don't wait for the future of farming. We build it.

Role Description:

A. Drive B2C Sales

  • Engage with local farmers in Maharashtra, agricultural cooperatives, and community stakeholders to find leads who will be interested in purchasing Orbit AgriTech products.
  • Plan and execute BTL activities such as events, roadshows, demos, and community outreach programs to create direct engagement opportunities with farmers.
  • Drive lead generation through various channels, including telecalling, field activities, demos, etc.

B. Build B2B Sales Network

B.1 Dealer Identification

  • Conduct market research and use own network to identify potential Orbit AgriTech's dealers/entrepreneurs.
  • Execute targeted campaigns and distribute promotional materials to attract potential dealers.

B.2 Dealer Onboarding

  • Conduct initial meetings and presentations to educate potential dealers about our products, pricing, ROI, benefits, and dealership agreement.
  • Negotiate dealer agreements and manage dealer onboarding.

B.3 Dealer Management

  • Serve as the primary point of contact for dealers, providing ongoing support and guidance in spare parts supply, training, technology and machinery to ensure their success.

B.4 Demand Generation for Dealer:

  • Supporting Dealer in events, demos and community outreach programs

C. Government, Institutional & Financing Partnerships

Leverage government schemes, institutional channels, and financing options to drive large-scale sales and adoption among farmer groups.

Candidate Requirements:

Qualification:

Master's or Bachelor's degree in Business Administration, Agricultural Engineering, Agriculture, Marketing, or related field.

Experience:

  • Min 6-10 Yrs of Proven experience as
    State Head or Regional Head in sales
    , business development or dealer management, within the agricultural industry (farm machinery, tractors, agritech startups, agri drones, etc.) in Maharashtra

Skillsets:
Proficiency in Microsoft Office suite/ Google Suite

Background & Mindset:

  • Passion for agriculture, a knack for building strategic partnerships, and a proven track record in sales and business development
  • Strong understanding of agricultural machinery and technology, with the ability to effectively communicate product benefits and features.
  • Excellent negotiation, communication, and interpersonal skills
  • Ability to thrive in a fast-paced, entrepreneurial environment and work independently with minimal supervision.
  • Farmer family background if possible (not a must)
  • Willingness to travel extensively to field

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