B2B Lead Generation Specialist – US Market

4 days ago

Bengaluru, India Spydra Full time

We are looking for a 
B2B Lead Generation Specialist
 who can connect with senior decision-makers in the US, particularly 
CTOs, CISOs, and other technology/security heads
, and generate qualified leads for our sales pipeline.

Key Responsibilities

  • Lead Sourcing:
     Research and identify potential US-based enterprise customers in relevant industries (AI, SaaS, finance, security, etc.).
  • Cold Calling & Outreach:
     Initiate outbound calls, emails, and LinkedIn outreach to engage decision-makers.
  • Qualification:
     Assess prospect needs, budget, and authority to determine fit for Trusys solutions.
  • Pitching:
     Clearly articulate Trusys' value proposition to senior technical and security leaders.
  • Appointment Setting:
     Schedule demos/meetings for the sales or founder team with qualified prospects.
  • CRM Management:
     Maintain accurate records of outreach, interactions, and pipeline progress in CRM tools.
  • Market Feedback:
     Share prospect feedback with product and marketing teams to refine messaging.

Requirements

  • Experience:
     2–5 years in B2B lead generation or inside sales, preferably targeting the US market.
  • Industry Knowledge:
     Experience selling technology, cybersecurity, SaaS, or AI-related products is highly desirable.
  • Communication Skills:
     Excellent English speaking, writing, and presentation skills; ability to engage with senior executives confidently.
  • Research Skills:
     Strong ability to find and qualify high-value leads using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
  • Self-Motivated:
     Ability to work independently, meet outreach quotas, and deliver results without constant supervision.
  • Time Flexibility:
     Comfortable working in 
    US time zones
     to connect with prospects during their business hours.

Preferred Qualifications

  • Prior experience speaking with 
    C-level executives
     (CTO, CISO, CIO).
  • Familiarity with AI, security, or compliance domains.
  • Track record of meeting or exceeding lead generation targets.

KPIs / Success Metrics

  • Number of qualified leads generated per month.
  • Number of demos scheduled with decision-makers.
  • Lead-to-opportunity conversion rate.

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