Performance Marketing

4 weeks ago

Kolkata, India NK Realtors Full time

Job Summary: We are seeking a dynamic Performance Marketing Executive in our marketing team for luxury real estate campaigns. This role is pivotal in driving customer acquisition, retention, and revenue growth through data-driven performance marketing campaigns. The ideal candidate will be a strategic thinker with hands-on experience in SEO, content marketing, paid media, CRM (Salesforce), and marketing automation tools. Key Responsibilities: 1. Performance Media Strategy & Execution: Develop and execute a high-impact performance marketing strategy for luxury real estate, focusing on Google Ads, Meta (Facebook/Instagram), , and programmatic advertising. Optimize campaigns for ROI, CAC, and LTV while managing budgets effectively. 2. Campaign Management & Optimization: Plan, launch, and optimize multi-channel digital campaigns to drive lead generation and conversions. Leverage A/B testing, audience segmentation, and retargeting to maximize performance. 3. Analytics & Data-Driven Decision Making: Monitor KPIs using Google Analytics, Looker Studio, CRM dashboards & Other Analytical Tools. Provide actionable insights to refine marketing strategies and improve campaign performance. 4. SEO & Content Marketing: Oversee SEO strategy to enhance organic visibility and lead quality. Collaborate with the content team to ensure high-converting ad creative, landing pages, and blog content. 5. CRM & Marketing Automation: Utilize Salesforce to track leads, automate workflows, and improve customer journeys. Implement Whatsapp/Email/SMS marketing automation for nurturing high-net-worth leads. 6. Collaboration & Co-ordination: Work closely with creative, sales, and external agencies. Stay ahead of luxury real estate trends, competitor strategies, and emerging digital tools. Requirements: ✅ Must-Have Skills & Experience: 2-4 years in performance marketing, preferably in luxury real estate, luxury brands or performance marketing agencies. Expertise in Google Ads, Meta Ads and programmatic platforms. Strong SEO, content marketing, and CRO (conversion rate optimization) skills. Proficiency in Google Analytics CRM tools (Salesforce preferred). Hands-on experience with marketing automation tools (HubSpot, Mailchimp, etc.). Bonus: Familiarity with day-to-day website handling (WordPress, php, Laravel, or similar). ✅ Soft Skills: Excellent communication and project management skills. Ability to collaborate with cross-functional teams and external partners. ✅ Preferred Qualifications: Certifications in Analytical tools, Google Ads & Meta Blueprint. Experience in luxury real estate lead nurturing and customer lifecycle marketing.

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