Performance Marketing Manager

2 weeks ago


Guntur, Andhra Pradesh, India XED Full time

Company Description

Founded in 2015, XED is a leading provider of executive education in the Middle East, Far East, LATAM, and South Asia and USA. Catering to senior leaders, XED offers open and custom programs in collaboration with top-tier Ivy League universities. Our high-impact programs focus on strategy, leadership, entrepreneurship, innovation, digital, and finance, delivered by world-renowned faculty. Using technology and immersive learning formats, XED has empowered over 15,000 senior leaders from Fortune 500 companies and global brands.

Role Description

This is a full-time remote role for a Performance Marketing Manager. The Performance Marketing Manager will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels, including search engines, social media, and display advertising. This role involves analyzing performance data, conducting market research, and collaborating with the creative team to develop compelling marketing materials. The manager will also handle budget management, A/B testing, and reporting on campaign performance to ensure continuous improvement and ROI maximization.

Qualifications

  • Experience in digital marketing, PPC, social media advertising, and performance analysis
  • Skills in using marketing analytics tools such as Google Analytics, SEMrush, and other relevant software
  • Proficiency in A/B testing, conversion rate optimization, and budget management
  • Strong analytical skills and the ability to interpret complex data sets
  • Excellent written and verbal communication skills
  • Ability to work independently and remotely
  • Bachelor's degree in Marketing, Business, or a related field
  • Experience in executive education or a related industry is a plus

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