CRM Product Manager

3 days ago


Chennai, India Fynxt Full time

Job Description

FYNXT is seeking an experienced CRM Product Manager to lead the strategic development and optimization of our customer relationship management platform. This senior role demands proven expertise in CRM systems, customer lifecycle management, and product strategy to drive user adoption, retention, and business growth.

Key Responsibilities

Product Strategy & Vision

  • Define and execute CRM product roadmap aligned with business goals
  • Conduct market research and competitive analysis to identify growth opportunities
  • Collaborate with leadership to set product vision and success metrics
  • Drive cross-functional teams for product initiatives and feature launches

Customer & Market Analysis

  • Partner with Sales, Marketing & Customer Success teams to capture user needs
  • Analyze customer data, usage patterns & feedback to inform product strategy
  • Develop user personas, customer journey maps & conduct user interviews

Product Development & Management

  • Manage end-to-end product lifecycle (concept to launch to optimization)
  • Write PRDs, user stories & prioritize backlogs based on impact & feasibility
  • Collaborate with UX/UI teams for intuitive user experiences
  • Oversee API integrations, data migration & third-party connectors

Stakeholder Management & Leadership

  • Present product strategy & updates to C-level executives and board
  • Coordinate with engineering, design, sales & marketing teams
  • Mentor junior product team members & contribute to best practices
  • Manage vendor relationships & evaluate build vs buy CRM components

Performance & Analytics

  • Define & monitor product KPIs (adoption, retention, feature utilization)
  • Conduct A/B testing & analyze data to optimize engagement
  • Share product performance reports with leadership
  • Implement continuous improvement based on customer feedback

Required Qualifications

Experience:

  • 78 years in Product Management with at least 4 years in CRM or B2B SaaS
  • Proven success in launching/scaling CRM platforms/features
  • Experience with enterprise-level CRM products, APIs & integrations
  • Background in fast-paced, high-growth environments

Technical Skills:

  • Strong knowledge of CRM architecture, data models & integration patterns
  • Hands-on with Salesforce, HubSpot, MS Dynamics, Pipedrive (etc.)
  • Proficiency in analytics tools: Mixpanel, Amplitude, Google Analytics
  • Familiarity with APIs, webhooks & data synchronization methods
  • Understanding of sales processes, lead management & customer lifecycle

Soft Skills:

  • Strong analytical & problem-solving ability with data-driven mindset
  • Excellent communication & presentation skills
  • Ability to influence stakeholders without direct authority
  • Customer-centric approach with strong business translation skills

Preferred Qualifications

  • MBA or advanced degree
  • Experience in international markets & multi-language products
  • Knowledge of SaaS pricing & monetization strategies
  • Familiarity with Agile/Scrum methodologies
  • Exposure to compliance (GDPR, SOX) in enterprise software

Work Location: Chennai
Employment Type: Full-time

If you're passionate about driving CRM innovation in a high-growth B2B SaaS company, apply now and be part of FYNXT's exciting journey


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