Assistant Manager

4 weeks ago

Delhi, India ORGANIC by MSL Full time

Key Responsibilities:- Campaign Strategy: Develop and implement paid social media advertising strategies that- Ad Campaign Management: Set up and manage advertising campaigns on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and more.- Budget Management: Monitor and manage ad budgets to ensure efficient allocation of resources and achieve optimal ROI.- Audience Targeting: Utilize audience targeting options to reach the most relevant and high-converting audience segments.- A/B Testing: Conduct A/B tests to optimize ad performance and identify the most effective strategies.- Data Analysis: Analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, to make data-driven decisions and adjustments.- Reporting: Prepare regular reports and communicate campaign performance and insights to the marketing team or clients.- Stay Updated: Keep up-to-date with the latest trends, best practices, and changes in social media advertising platforms and algorithms.- Compliance: Ensure all paid social campaigns adhere to platform policies and legal regulations.Qualifications:- Bachelor's degree in marketing, advertising, or a related field.- Previous experience in paid social media advertising and campaign management is a plus.- Familiarity with social media advertising platforms and tools (e.g., Facebook Ads Manager, Google Ads, etc.).- Strong analytical skills and the ability to interpret data and make recommendations for campaign optimization.- Excellent communication and collaboration skills to work with cross-functional teams.- Creativity and a good understanding of social media trends and user behavior.- Proficiency in using advertising analytics and reporting tools.- Detail-oriented and highly organized.

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