Senior Manager- Marketing

Responsibilities: • Primary responsibility is to generate quality leads and ensure increased occupancy in the existing and new facilities. • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics • Working in partnership with the Digital Marketing Team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets • Plan and manage Marketing budget within approved guidelines and according to Company policies and procedures. • Track and maintain a sufficient inventory of collateral materials and promotional items. • Plan, host and attend purposeful marketing events. • Develop and enhance brand image and reputation through appropriate public relations activities. • Present the brand / facilities to prospects using relationship-based selling techniques. • Lead and coordinate all outreach and events for seniors, their families, and the professionals in the facility Qualifications: • Bachelor’s Degree with a minimum of 7 to10 years of experience in sale, marketing, event planning in a senior living or healthcare environment. A master’s degree in a relevant field will be advantageous. • Proficiency with online marketing and social media strategy. • Established press and media contacts • Experience in relationship-based sales of services or intangibles is a plus. • Proven track record of new business development and closing skills required. • Must possess high-energy/enthusiasm, leadership, rapport building, and superior verbal/public speaking skills. • Must schedule work as required; could also be required to work occasional irregular hours (which may include nights, weekends, holidays, and long hours). • Good working knowledge of Word, Excel, and experience working with a CRM is required. • Passion and ability to clearly articulate the organization’s mission, vision, goals, strategies, and programs with energy and passion. • Ability to identify and resolve problems in a timely manner, gather and analyses information skillfully, and maintain confidentiality. • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills. • Strong team leader with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people. Express compassion for residents, staff, and guests on a consistent basis. • Self-starter with the ability to multi-task and adapt to changes in a fast-paced work environment with competing demands and changing priorities, handle last minute requests and shift priorities as needed.• Innovative thinker, with a track record for translating strategic thinking into action plans and output. • Ability to communicate effectively and professionally, both orally and in writing, with ability to respond to written inquiries. • Uphold the principals of our mission: Never Retire from Life • Experience with MS Word, Excel, and PowerPoint