
Business Manager – EBOs
2 weeks ago
Key Responsibilities
1. Business Ownership & Strategy
- Drive P&L ownership of the EBO vertical (COCO, Omni-Channel + Franchise).
- Formulate and execute strategies to increase topline, profitability, and market penetration.
- Align store expansion with brand strategy — oversee new store feasibility, location scouting, ROI modeling, and launch execution.
2. Sales & Operations Leadership
- Monitor monthly and seasonal sales targets across geographies, ensuring consistent achievement.
- Drive
channel KPIs
: LFL growth, ASP, SSPD, NPS, sell-through, and markdown optimization. - Implement strong store audit and SOP adherence mechanisms (operations, VM, staff productivity).
3. Merchandising & Assortment
- Oversee seasonal merchandise planning and allocation in coordination with central buying & merchandising teams.
- Ensure stock rotation, ageing management, and optimal assortment at store level to maximize sell-through.
- Use
money-mapping principles
to minimize dark zones and improve display efficiency.
4. Marketing & Promotions
- Work in close coordination with MarCom to roll out store-level promotions, campaigns, and regional activations.
- Monitor campaign ROI, footfall uplift, and conversion metrics.
- Support new product launches and ensure VM execution is aligned with brand identity.
5. Team Leadership & Development
- Lead and mentor a team of
Area Managers, Sales Ops, and Merchandising staff
. - Build strong franchise partner relationships, ensuring alignment with brand standards and business goals.
- Drive performance culture with regular reviews, dashboards, and capability-building initiatives.
Candidate Profile
- 10–15 years of experience in
Retail / Apparel / Lifestyle industry
, with proven success in managing
EBO networks (COCO + Franchise)
. - Strong commercial acumen with exposure to
P&L ownership, business development, and merchandising
. - Demonstrated ability in leading large teams across geographies.
- Deep understanding of
retail operations, customer experience, and sales analytics
. - Excellent stakeholder management (internal & external – landlords, franchisees, and partners).
- MBA / Master's in Retail / Fashion Management from reputed institute preferred.
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