Partnership Marketing Manager

18 hours ago

Noida, India SaaS Labs Full time

At SaaS Labs, partnerships are our growth engine. With 6,000+ global businesses already using our AI-first communication platform, our partnerships and strategic alliances team helps us unlock new markets, deliver greater value to wider audiences, and empower more businesses to create smarter, more meaningful conversations at scale.

As a
Partnership Marketing Manager
, you will own global partner campaigns end-to-end, from lead generation to nurturing while building and running co-marketing initiatives like webinars, launches, events, and co-branded content. You'll empower partners with engaging content, communications, and enablement, and collaborate closely with Sales, Product, and Marketing for seamless execution. Using data-driven insights, you'll track, measure, and continually optimize impact and play a critical role in amplifying our product positioning and unlocking new opportunities for scale.

What you'll do:

  • Partner Lead Lifecycle:
    Own the partner funnel end to end, drive TOFU lead generation, and nurture MOFU/BOFU leads into customers.
  • Co-Marketing Campaigns:
    Plan and run joint initiatives (webinars, product launches, co-branded content, events, social media, etc.) to boost awareness and demand.
  • Content & Assets:
    Create compelling co-branded materials (case studies, press releases, one-pagers, decks) with consistent messaging.
  • Partner Enablement:
    Manage partner communications (newsletters, updates, training, webinars, LinkedIn Live) to educate and engage.
  • Cross Functional Collaboration:
    Align campaigns with Product, Sales, Marketing, and Success teams for seamless execution.
  • Analytics & Reporting:
    Track campaign performance (leads, conversions, ROI, engagement) and optimise with data insights.
  • QBRs:
    Conduct partner marketing business reviews.
  • Tools & Platforms:
    Use PartnerStack, Crossbeam, HubSpot, and PRMs to scale programs and track partner-attributed leads.
  • Onboarding Support:
    Help launch new partners with co-marketing plans, welcome kits, and promotional guidelines.
  • Brand Advocacy:
    Represent JustCall in the partner ecosystem. Conduct events, from sourcing to execution, with proven ROI. Open to travel frequently within and outside India (10-20%).

Qualifications & Experience

  • Experience
    : 4–8 years in Tech Partner Marketing, with proven success in driving revenue through co-marketing and partnerships.
  • Partner Lifecycle
    : Skilled in managing partner programs, building pipeline, and driving engagement across the funnel.
  • Tools
    : Proficient in PRM/CRM platforms (PartnerStack, Crossbeam, HubSpot, Jira), with strong ability to measure ROI and optimise campaigns.
  • Global Campaigns
    : Experience running international programs with strong communication, branding, and content creation skills.
  • Collaboration & Leadership
    : Strong project manager and cross-functional collaborator, able to align stakeholders and deliver results.

Why SaaS Labs?
At SaaS Labs, we're building an ecosystem of AI-powered products (JustCall, Helpwise, Dialworks, EasyCalendar, and more) used by 6,000+ global businesses. Backed by Peak XV, Base10, and Eight Roads, we're on a mission to simplify work for modern teams and grow from $30M to $100M ARR. This is your chance to be part of a fast-scaling, product-first company where ownership, impact, and speed define how we work.

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