Partnerships Marketing Manager

3 days ago

Kanpur, India Impetus Full time

Job DescriptionWe are seeking an experienced Partner Marketing Manager to drive high-impact, joint marketing initiatives with our strategic partners — Databricks, Snowflake, Google Cloud, and Microsoft Azure . You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across Cloud, Data & Analytics, AI/ML, and Generative AI solution areas.This is a global role requiring strong collaboration across internal stakeholders, partner teams, and regional field marketing leads to deliver campaigns that resonate in US, EMEA, and the APJ . You should be excited about working in a fast-paced, collaborative environment, and comfortable with flexible hours to align with global teams.Role Exposure: Global (Preferred working flexibility across APJ, EMEA, and US markets)Job Type: Full-TimeExperience: 7+ years in B2B IT business, with minimum 3 years in partner marketingReports To: Head of Partner Marketing / Marketing DirectorRoles & ResponsibilitiesKey ResponsibilitiesDevelop and execute integrated partner marketing plans aligned to joint business goals related to demand generation and pipeline influence with Databricks, Snowflake, Google Cloud, and Microsoft Azure.Build and manage joint go-to-market (GTM) initiatives including solution messaging, campaign assets, landing pages, case studies, sales plays, and enablement collateral.Partner closely with sales, alliances, product marketing, and field marketing teams to drive awareness, demand generation, and pipeline acceleration.Plan and execute joint events , webinars, roundtables, digital campaigns, and thought leadership content to engage target audiences.Manage co-branded marketing activities, partner MDF (Market Development Funds), and report on ROI and key metrics.Cultivate and maintain strong relationships with partner marketing counterparts to unlock new co-marketing opportunities and amplify joint wins.Ensure partner branding and messaging guidelines are met across all touchpoints.Monitor market trends and competitor activities to help shape differentiated messaging and positioning.Collaborate with analysts, PR, and social teams to maximize partner-related announcements, awards, and press releases.Key Requirements7+ years of experience in B2B IT marketing , with at least 3 years dedicated to partner marketing in the Cloud, Data & Analytics, AI/ML, or GenAI domains.Proven experience managing partnerships with at least two or more of Databricks, Snowflake, Google Cloud, or Microsoft Azure.Strong understanding of cloud ecosystem GTM models, co-selling motions, and MDF utilization.Experience planning and executing integrated marketing campaigns and events across APJ, EMEA, and US markets.Excellent project management, communication, and stakeholder management skills.Comfortable working cross-functionally in a global environment and adjusting to different time zones as needed.Ability to analyze and report on marketing KPIs and make data-driven decisions.Strong written and verbal communication skills with the ability to develop high-quality content.MBA in Marketing, Business, or related field

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