Assistant Brand Marketing Manager

1 day ago


Coimbatore, India CIEL HR Full time

Brand Strategy Support


• Assist in executing brand marketing plans across offline (retail, events) and online (social,

website) platforms.


Maintain consistency in brand identity and communication across all customer touchpoints.


Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.

Product & Collection Coordination


• Work closely with design and merchandising teams on product naming, packaging, and

storytelling.


Support new collection launches with marketing inputs, sample coordination, and content

planning.


Help create product decks, look books, and training tools for internal teams.

Campaign Planning & Execution


Support the end-to-end rollout of brand campaigns from asset planning and approvals to

execution across print, digital, and in-store.


Coordinate with creative, digital, and showroom teams to ensure timely execution.


• Track campaign performance and share weekly reports on reach, engagement, and sales

impact.

Retail & Digital Integration


• Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online

campaigns.


Help build CRM campaigns, influencer collaborations, and festive initiatives.


Support e-commerce and social teams with brand content, copy, and visual coordination.

Cross-Functional Coordination


• Act as the link between brand, creative, media, PR, and retail operations teams.


Ensure timely approvals, follow-ups, and execution across departments.


Maintain brand trackers, budget sheets, and campaign calendars.

Research & Insights

Monitor competitor activity and market trends — both in traditional luxury retail and digital

channels.


• Assist with customer feedback collation, survey planning, and consumer insight projects.

Key Requirements


3–5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.


Hands-on with campaign planning, content briefing, and cross-functional coordination.


Strong eye for detail, aesthetics, and storytelling — with an understanding of both

traditional luxury and new-age digital culture.


Good communication and project management skills.


• Ability to work in a fast-paced environment with multiple parallel projects



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