Assistant Brand Marketing Manager

1 day ago

Coimbatore, India CIEL HR Full time

Brand Strategy Support


• Assist in executing brand marketing plans across offline (retail, events) and online (social,

website) platforms.


•

Maintain consistency in brand identity and communication across all customer touchpoints.


•

Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.

Product & Collection Coordination


• Work closely with design and merchandising teams on product naming, packaging, and

storytelling.


•

Support new collection launches with marketing inputs, sample coordination, and content

planning.


•

Help create product decks, look books, and training tools for internal teams.

Campaign Planning & Execution


•

Support the end-to-end rollout of brand campaigns from asset planning and approvals to

execution across print, digital, and in-store.


•

Coordinate with creative, digital, and showroom teams to ensure timely execution.


• Track campaign performance and share weekly reports on reach, engagement, and sales

impact.

Retail & Digital Integration


• Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online

campaigns.


•

Help build CRM campaigns, influencer collaborations, and festive initiatives.


•

Support e-commerce and social teams with brand content, copy, and visual coordination.

Cross-Functional Coordination


• Act as the link between brand, creative, media, PR, and retail operations teams.


•

Ensure timely approvals, follow-ups, and execution across departments.


•

Maintain brand trackers, budget sheets, and campaign calendars.

Research & Insights
•

Monitor competitor activity and market trends — both in traditional luxury retail and digital

channels.


• Assist with customer feedback collation, survey planning, and consumer insight projects.

Key Requirements


•

3–5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.


•

Hands-on with campaign planning, content briefing, and cross-functional coordination.


•

Strong eye for detail, aesthetics, and storytelling — with an understanding of both

traditional luxury and new-age digital culture.


•

Good communication and project management skills.


• Ability to work in a fast-paced environment with multiple parallel projects

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