Assistant Manager–Brand Marketing

5 days ago


Coimbatore, Tamil Nadu, India vsupport solutions consultancy Full time ₹ 8,00,000 - ₹ 10,00,000 per year

Position Title-Assistant Manager–Brand Marketing

Department Marketing

Qualification Any Graduate

Experience 5 – 8 Years

Location-Coimbatore

Salary-8 to 10 lacs ACTC

Principal Accountabilities

Brand Strategy Support

 Assist in executing brand marketing plans across offline (retail, events) and online (social,

website) platforms.

 Maintain consistency in brand identity and communication across all customer touchpoints.

 Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.

Product & Collection Coordination

 Work closely with design and merchandising teams on product naming, packaging, and

storytelling.

 Support new collection launches with marketing inputs, sample coordination, and content

planning.

 Help create product decks, look books, and training tools for internal teams.

Campaign Planning & Execution

 Support the end-to-end rollout of brand campaigns — from asset planning and approvals to

execution across print, digital, and in-store.

 Coordinate with creative, digital, and showroom teams to ensure timely execution.

 Track campaign performance and share weekly reports on reach, engagement, and sales

impact.

Retail & Digital Integration

 Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online

campaigns.

 Help build CRM campaigns, influencer collaborations, and festive initiatives.

 Support e-commerce and social teams with brand content, copy, and visual coordination.

Cross-Functional Coordination

 Act as the link between brand, creative, media, PR, and retail operations teams.

 Ensure timely approvals, follow-ups, and execution across departments.

 Maintain brand trackers, budget sheets, and campaign calendars.

Research & Insights

 Monitor competitor activity and market trends — both in traditional luxury retail and digital

channels.

 Assist with customer feedback collation, survey planning, and consumer insight projects.

Key Requirements

 3–5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.

 Hands-on with campaign planning, content briefing, and cross-functional coordination.

 Strong eye for detail, aesthetics, and storytelling — with an understanding of both

traditional luxury and new-age digital culture.

 Good communication and project management skills.

 Ability to work in a fast-paced environment with multiple parallel projects

Interested Candidates Send Your Profiles To

Reach Us At :

Job Category: Brand Marketing

Job Type: Full Time

Job Location: coimbatore

Industry: jewellary & Diamond



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