General Manager Marketing
4 weeks ago
- We are a series E funded unicorn, an online marketplace for pre-owned cars, founded in 2015.- Backed by marquee investors like Tiger Global, ADQ Abu Dhabi, General Catalyst, Accel & Elevation.- One of the most trusted names in the used car market due to our focus on quality, transparency, and customer obsession.- Served 2,00,000+ happy customers across 40+ cities in the country.
Role Overview:
As the General Manager, Marketing, you will play a pivotal role in driving our marketing strategy and execution, with a focus on CRM, customer journeys, customer segmentation, and content marketing. Reporting to the VP of Growth Marketing, you will lead a team responsible for delivering exceptional customer experiences and driving growth through targeted marketing initiatives.
Key Responsibilities:
- Develop and implement strategic CRM initiatives to enhance customer engagement, retention, and lifetime value.- Lead customer segmentation efforts to identify high-value segments and tailor marketing strategies accordingly.- Implement and optimize Customer Lifecycle Management (CLM) strategies to effectively engage customers at each stage of their journey, from acquisition to retention and advocacy.- Oversee content marketing strategy and execution, including content creation, distribution, and performance analysis.- Understand and evaluate campaign metrics and achieve channel (Push Notifications - App & Web, Emails, SMS, WhatsApp) performance objectives.- Collaborate cross-functionally with teams across Product, Tech, Business & other Digital marketing teams to ensure alignment of marketing efforts with overall business objectives.- Provide leadership and guidance to a team of 6-8 marketing professionals, fostering a culture of collaboration, creativity, and accountability.- Stay updated on industry trends and best practices to maintain a competitive edge.
Requirements:
- Bachelor's degree in Engineering, Marketing or related field; Tier 1 MBA preferred.- 10+ years of experience in marketing roles with a focus on CRM, CLM, content marketing and Analytics- Hands on experience of Performance Marketing & Search engine optimization (SOE) is a plus.- Proven track record of success in developing and implementing effective marketing strategies.- Strong leadership skills with at least 4 years of experience managing teams.- Experience working with CRM platforms and marketing automation tools.- Excellent analytical skills with the ability to interpret data and draw actionable insights.- Outstanding communication and interpersonal skills.
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