Demand Generation Manager

4 weeks ago

Delhi, India Ishan Technologies Full time
Job Title: Demand Generation Manager

Responsibilities:Develop and execute demand generation strategies focused on driving sales pipeline and revenue growth through OEM partnerships and Ishan ProductsCollaborate with OEM partners to develop and implement joint go-to-market (GTM) plans that align with business objectives and target markets.Plan, allocate, and manage Marketing Development Funds (MDF) to support demand generation activities, ensuring optimal utilization and ROI.Drive and manage OEM-based events, including webinars, seminars, conferences, and trade shows, to generate leads, increase brand awareness, and foster relationships with partners and prospects.Develop and execute multi-channel marketing campaigns, including digital advertising, email marketing, content marketing, and social media, to generate leads and nurture prospects through the sales funnel along with Digital marketing member.Track, analyze, and report on demand generation activities and campaign performance, including lead generation, pipeline contribution, and revenue attribution and to measure effectiveness.Collaborate cross-functionally with sales, product marketing, and other teams to ensure alignment of demand generation activities with sales objectives and product messaging.Key Performance Indicators (KPIs):OEM-based GTM: Measure the success of GTM initiatives with OEM partners, including partner recruitment, enablement, and joint marketing activities, in driving pipeline and revenue growth.MDF Planning & Consumption: Monitor the planning, allocation, and utilization of MDF to ensure alignment with business goals and objectives, and maximize ROI on marketing investments.OEM-based Events: Evaluate the effectiveness of OEM-based events in generating leads, increasing brand awareness, and fostering partner and prospect engagement.Lead Generation: Drive and execute DG activities with fixed KPI/ number of leads to be generated, work with Digital marketing to optimize campaign to ensure maximum leads.Qualifications:Bachelors degree in Marketing, Business Administration, or related field. MBA preferred.5+ years of experience in demand generation, channel marketing, or related roles, preferably in the technology industry.Proven track record of developing and executing successful demand generation strategies and campaigns.Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.Analytical mindset with the ability to interpret data and insights to drive decision-making.Experience working with OEM partners and managing joint marketing initiatives is preferred.

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