Sr. Manager

4 days ago

Bengaluru, India RiskProfiler Full time

Job Title: Sr. Manager – Product MarketingLevel: Mid–Senior LevelLocation: RemoteEmployment Type: Contract / Full-TimeExperience: 5–7 yearsPreferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & CreativesAbout the Role:We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.This role is pivotal to shaping our narrative in global markets, with a strong focus on  India, the Middle East, and the U.S . You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.Key Responsibilities- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits- Conduct competitive analysis, market research, and customer feedback loops to inform strategy- Work closely with external marketing agencies to ensure alignment and execution consistency- Track campaign performance and product marketing metrics; report insights and optimizationsWhat We’re Looking For- Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity- Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets- Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape- Proven track record of developing and executing GTM plans across geographies- Strong storytelling skills with the ability to translate complex features into clear, compelling benefits- Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)- Excellent collaboration and project management abilities across distributed teams- Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similarBonus Skills (Nice to Have):- Exposure to global SaaS or cybersecurity markets- Experience in using CRM tools- Familiarity with paid advertising (Google Ads, LinkedIn Ads)- Understanding of SEO concepts and ability to collaborate on organic growth strategies- Experience working with PR and analyst relations

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