Brand and Event Executive

About the Role:Recykal is India’s leading clean-tech company driving sustainable transformation through technology. As we expand our on-ground brand footprint, we are looking for a dynamic and proactive Brand & Events Executive to support the planning and execution of impactful marketing and branding initiatives—particularly across BTL activations, industry events, exhibitions, and internal IP-led events.In this role, you will work closely with the cross-functional teams to ensure seamless event execution, branding consistency, and post-event reporting. You’ll be our ground-level brand champion, enabling Recykal to amplify its voice through smart, efficient, and creative experiences.Key Responsibilities:Event Execution & Coordination:- Support the execution of 360° event strategies (BTL/industry/IP events) from planning, budgeting, execution to reporting.- Manage vendor coordination for stall construction, print production, and branded assets.- Oversee on-site logistics including setup, branding, AV, and giveaways.- Track event ROI, lead capture, and prepare post-event reports.- Assist in coordinating Recykal’s presence at sponsored and attended events (exhibitions, conferences, awards, summits).Brand Implementation:- Ensure all branding materials meet visual identity and messaging guidelines.- Work with the creative team to get collaterals (brochures, kits, standees) approved and produced on time.- Curate gifting and sampling experiences for external stakeholders and opinion leaders.- Contribute ideas for unique offline branding activations and touchpoints.Research & Planning:- Scout and evaluate relevant event opportunities aligned with business goals.- Maintain an event calendar and coordinate participation timelines with internal teams.- Support in creating execution plans for brand-led partnerships and activations.Cross-functional Support:- Collaborate with business teams, finance, legal, PR, and comms teams for event-aligned tasks.- Assist in preparing decks, email invites, and post-event communications.- Participate in internal team briefings and dry runs before key events.Business Generation:- Drive pipeline building through events with measurable outcomes.- Ensure high-intent engagement with prospects before, during, and after events.- Identify and segment prospects to design customized offline + digital engagement plans with sales and marketing teams.- Work with sales POCs to link event participation directly to opportunities and conversions.CRM & Reporting- Maintain an accurate and updated event database in CRM systems.- Follow up with sales teams for regular updates on event-driven opportunities.- Build and manage a weekly event pipeline dashboard to ensure visibility across products.- Deliver periodic reports linking event spend to pipeline, engagement, and ROI.Partnerships & Alliances- Identify and evaluate collaboration opportunities that drive customer acquisition and ecosystem reach.- Explore brand collaborations for co-branded activations, campaigns, and events.- Support in developing institutional partnerships with corporates, government-linked bodies, and platforms to expand Recykal’s visibility and adoption.- Assist in negotiating, coordinating, and executing partnership-led initiatives across regions.What We’re Looking For:- 2–3 years of relevant experience in BTL marketing, event execution, or brand activations.- Ability to handle multiple vendors and execute tasks independently under tight timelines.- Strong communication and organization skills; must be detail-oriented.- Basic knowledge of brand marketing and offline experiential campaigns.- Comfortable with tools like Google Workspace, WhatsApp Business, Canva (or similar).- A go-getter attitude with flexibility to travel for events across regions.- Passion for sustainability and enthusiasm for Recykal’s mission.Preferred Qualifications:- Bachelor’s degree in Business, Marketing, Mass Communication or related field.- Experience in event marketing, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.- Proven knowledge of organising events, sponsorships, vendor and agency coordination processes.