
Brand and Event Executive
1 day ago
About the Role:
Recykal is India’s leading clean-tech company driving sustainable transformation through technology. As we expand our on-ground brand footprint, we are looking for a dynamic and proactive Brand & Events Executive to support the planning and execution of impactful marketing and branding initiatives—particularly across BTL activations, industry events, exhibitions, and internal IP-led events.
In this role, you will work closely with the cross-functional teams to ensure seamless event execution, branding consistency, and post-event reporting. You’ll be our ground-level brand champion, enabling Recykal to amplify its voice through smart, efficient, and creative experiences.
Key Responsibilities:
Event Execution & Coordination:
- Support the execution of 360° event strategies (BTL/industry/IP events) from planning, budgeting, execution to reporting.
- Manage vendor coordination for stall construction, print production, and branded assets.
- Oversee on-site logistics including setup, branding, AV, and giveaways.
- Track event ROI, lead capture, and prepare post-event reports.
- Assist in coordinating Recykal’s presence at sponsored and attended events (exhibitions, conferences, awards, summits).
Brand Implementation:
- Ensure all branding materials meet visual identity and messaging guidelines.
- Work with the creative team to get collaterals (brochures, kits, standees) approved and produced on time.
- Curate gifting and sampling experiences for external stakeholders and opinion leaders.
- Contribute ideas for unique offline branding activations and touchpoints.
Research & Planning:
- Scout and evaluate relevant event opportunities aligned with business goals.
- Maintain an event calendar and coordinate participation timelines with internal teams.
- Support in creating execution plans for brand-led partnerships and activations.
Cross-functional Support:
- Collaborate with business teams, finance, legal, PR, and comms teams for event-aligned tasks.
- Assist in preparing decks, email invites, and post-event communications.
- Participate in internal team briefings and dry runs before key events.
Business Generation:
- Drive pipeline building through events with measurable outcomes.
- Ensure high-intent engagement with prospects before, during, and after events.
- Identify and segment prospects to design customized offline + digital engagement plans with sales and marketing teams.
- Work with sales POCs to link event participation directly to opportunities and conversions.
CRM & Reporting
- Maintain an accurate and updated event database in CRM systems.
- Follow up with sales teams for regular updates on event-driven opportunities.
- Build and manage a weekly event pipeline dashboard to ensure visibility across products.
- Deliver periodic reports linking event spend to pipeline, engagement, and ROI.
Partnerships & Alliances
- Identify and evaluate collaboration opportunities that drive customer acquisition and ecosystem reach.
- Explore brand collaborations for co-branded activations, campaigns, and events.
- Support in developing institutional partnerships with corporates, government-linked bodies, and platforms to expand Recykal’s visibility and adoption.
- Assist in negotiating, coordinating, and executing partnership-led initiatives across regions.
What We’re Looking For:
- 2–3 years of relevant experience in BTL marketing, event execution, or brand activations.
- Ability to handle multiple vendors and execute tasks independently under tight timelines.
- Strong communication and organization skills; must be detail-oriented.
- Basic knowledge of brand marketing and offline experiential campaigns.
- Comfortable with tools like Google Workspace, WhatsApp Business, Canva (or similar).
- A go-getter attitude with flexibility to travel for events across regions.
- Passion for sustainability and enthusiasm for Recykal’s mission.
Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, Mass Communication or related field.
- Experience in event marketing, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.
- Proven knowledge of organising events, sponsorships, vendor and agency coordination processes.
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