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Incharge of Marketing

2 months ago

Mumbai, India National Payments Corporation Of India (NPCI) Full time

Job Location: Mumbai


Job Profile

:As a marketing Lead you will be responsible for the overall marketing strategy, budget, and performance of an organization's marketing department

.Their responsibilities include

:• Designing marketing strategies across multiple categories across online and offline channel

s• Revamp marketing campaigns to alter th e brand identit

y• Handle marketing budgets and expenditure

s• Lead brand communicatio n strategies and handle the ATL/BTL strategie

s• Manage multiple channels for marketing such as General Trade/Ecom/B2B/Retai

l• Lead media initiative for online and offline channels including for rural/semi-urban segment

s• Lead integrated marketing campaigns across multiple channels, including digital, print, social media, and emai

l• Manage and lead competitive analysis, pricing strategie

s• Listen to the trends of the market and direct the market researc h efforts of the compan

y• Analyze customer segment, traffic behaviou r and take appropriate decision for RO

I
Candidate should b

e:• Having an experience across industries – FMCG, Advertising (ATL/BTL/Activation), Ecommerc

e.• Should have Marketing experience with Brands as well as possibly some agency experience to

o.• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectivenes

s.• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partner

s.• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goal

s.

Company U RL:

.in/National Payments Corporation of India (NPCI), an umbrella organisation for operating retail payments and settlement systems in India, is an initiative of Reserve Bank of India (RBI) and Indian Banks’ Association (IBA) under the provisions of the Payment and Settlement Systems Act, 2007, for creating a robust Payment & Settlement Infrastructure in In

dia.