Digital Marketing Manager

3 weeks ago

Mumbai, India Osplabs pvt ltd Full time

JobDescription:

Weare looking for a datadriven inbound outbound marketer to own themajority of the marketing funnel for our company. You will be incharge of attracting right target traffic niche specific convertingthat traffic into new leads for the business and nurturing thoseleads to close into customers the latter of which sales leadershipwill help youaccomplish.

InboundOutbound Digital Marketing duties and responsibilities

  • Super Guruto use LinkedIn Facebook or B2B channels to bring on demandgeneration with right strategy & full automation to scale
  • Strong in strategy and work hard to achievethe result out of it. Showcase the skills which team can replicatefrom leader at every point
  • Build and manage arich content/editorial calendar that attracts a qualified audiencein B2B market (including blog posts whitepapers reports webinarsinfographics etc.)
  • Build and manage thecompanys social media profiles and presence including FacebookTwitter LinkedIn Quora YouTube and additional channels relevant forB2B services.
  • Monitor and engage in relevantsocial discussions about our company competitors and/or industryboth from existing leads and customers as well as from brand newaudiences
  • Work alongside other marketers andcontent marketers to help distribute content that educates andentertains our audience and supports B2B marketing goals.
  • Creating managing and executing multichannelmarketing campaigns leveraging SEO PPC social inbound marketingemail campaigns and events to drive customer acquisition in B2Bspace
  • Optimize marketing automation and leadnurturing processes through email content and social channels
  • Establish closedloop analytics with sales tounderstand how our inbound marketing activity turns into customersand convert customers
  • Track measure andanalyse all initiatives to report on social media ROI.
  • Conducting customer competitor and productresearch
  • Create monthly reports to analysemonthly activities
  • Propose new and improvedinbound marketing campaign ideas
  • Driving leadgeneration and customer acquisition in a global environment

Desiredcandidate requirement

  • HubSpotInbound Marketing certification or experience in accountbasedmarketing would be an added advantage
  • Excellent communication and interpersonalskills
  • Creative thinker and problem solver
  • Efficient organizational and time managementskills
  • Data driven and research oriented
  • Proficiency in marketing automation andblogging software features
  • Proficiency withGoogle AdWords Bing etc and search enginemarketing.

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