Senior Performance Marketing Manager

18 hours ago

Kota, India Whatjobs IN C2 Full time

About BloomX- At BloomX Business Solutions, we drive growth through precision digital marketing, high-converting funnels, and data-backed advertising strategies. From influencer collaborations to performance marketing and brand building, we work with ambitious businesses to deliver measurable and sustainable success. We’re looking for a Senior Performance Marketing Manager who can lead campaigns, optimize for conversions, scale webinar funnels, manage a team, and deliver performance excellence. About the Role As a Senior Performance Marketer, you will own BloomX’s paid media strategy across Meta Ads, Google Ads, YouTube, and other channels, with the core objective of driving high-quality leads and sales for our clients’ webinar funnels and products. You will lead campaign execution, optimization, reporting, and insights delivery, and also mentor and manage junior media buyers and cross-functional marketing teams. You must be data-obsessed, creative, analytical, and highly result-oriented. Key Responsibilities Plan and execute paid campaigns with a focus on lead generation, webinar registrations, and product sales across Meta (Facebook & Instagram) and Google platforms. Manage daily ad budgets in excess of ₹2L+, optimizing for conversions and ROAS. Setup, monitor, and troubleshoot Meta Pixel, Google Ads conversion tracking, and integration with WordPress, ClickFunnels, and other landing page platforms. Optimize funnels end-to-end, including landing page recommendations and CRO (conversion rate optimization). Create and share high-level progress reports (daily/weekly/monthly) via Google Sheets or Excel. Analyze data deeply to derive actionable insights, optimize campaign performance, and guide messaging/targeting strategies. Lead and mentor the performance marketing team and collaborate with creative, content, and

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