Performance Marketing Executive

14 hours ago


Kota, India ALLEN Career Institute Full time

**Job Profile - Performance Marketing Executive**:
**Expertise Area**:Performance Marketing (Digital)**:
**Job Location**: Kota, Rajasthan, India**:
Job Roles and Responsibilities:

- Translate business goals into efficient Performance Marketing & Brand Development strategies and drive growth.
- Planning & budgetary control of all digital channels
- Drive innovation in the marketing campaign to increase performance & brand building on digital platforms.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with internal teams to create and optimize user journey, experience and work flows.
- Establish and monitor performance benchmarks and media cost with agencies.
- Own end-to-end execution, measurement, reporting and optimization of campaigns with goals to increase transactions, new users, acquired via AdWords.
- Execute strategies for keyword opportunities, campaign structuring, targeting across Search and other facets of paid search in accordance with business goals.
- Improve quality score of ads on google and optimize campaign structure.

Job Requirements and Qualification:

- Master’s degree /Specialization in Marketing or relevant field.
- Proven 1+ years working experience in EdTech Digital Marketing.
- Working knowledge of website analytics tools and Ad serving tools.
- Excellent communication and organizational skills.
- Solid understanding of HTML and CSS.
- Understanding of Google Analytics, SEM, SEO, Google PPC, Facebook Re-targeting, Facebook Pixel and Business Management experience.
- In-depth knowledge of various social media platforms, best practices and website analytics.



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