Senior Specialist

4 weeks ago

Mumbai, India Social Beat Full time

Role: Senior Specialist – Marketplaces (Amazon & E-commerce)Location : Mumbai(In office role)Please read before applying:We’re looking for someone with prior agency experience who has managed campaigns on Amazon, Flipkart, and at least one quick commerce platform (such as Blinkit, Zepto, or Swiggy Instamart). The ideal candidate has some client-facing exposure, even if limited, and demonstrates a strong ability in campaign reporting, analysis, and ROI-driven optimizationAbout Social BeatSocial Beat is a digital growth partner for leading brands and hyper-scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, we are India’s fastest-growing independent digital marketing solutions company, managing 4% of the country’s digital media investment.As a Google Premier Partner, Meta Business Partner, and key partner to Amazon, Hotstar, and LinkedIn, we bring together creativity and performance marketing to drive measurable growth for clients like boAt, Pharmeasy, Scaler, Wakefit, Tata Cliq, and Himalaya Wellness.Position OverviewAs a Senior Specialist – Marketplaces, you will play a pivotal role in driving revenue and growth for our clients on Amazon and other key e-commerce platforms. You’ll take ownership of end-to-end campaign performance, marketplace optimization, and growth strategy execution, working closely with both clients and internal cross-functional teams.You will also guide junior specialists, ensuring campaign excellence and process discipline.iKey ResponsibilitiesPerformance Ownership- Manage and optimize performance marketing campaigns across Amazon (Sponsored Ads, DSP, etc.) and other marketplaces(Flipkart, Quick comm)- Conduct deep-dive analysis into KPIs such as ROAS, ACoS, CTR, CVR, and sales trends to identify performance levers.- Develop and implement data-driven optimization plans across bids, budgets, placements, and targeting.- Manage A/B tests for creative, product titles, and copy to improve CTR and conversion rates.

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