Deputy Manager- BTL Marketing
3 weeks ago
3 years of experience handlingtrade marketing across FMEG (preferred)
appliancesconsumer durables industry (paints pipes sanitarywareetc.)
Experience with retailer/ distributorloyalty programs retailer engagement
and ongroundmarketing activities required
Excellentnegotiation skills with experience in BTL marketing strategiesand
nuances by region
Deepunderstanding of market research & consumer insights withan
interest in the FMEG space (no prior experiencerequired)
Team player with excellentinterpersonal collaboration and motivational skills.
strong verbal and written communication skills (English)
Experience coordinating with external stakeholders/agencies/ vendors
Retailer engagement: Drivestrategies for BTL marketing with local teams to
Prioritize key regions of focus and target retailersacross regions
Ideate develop and executenecessary trade promotional schemes activities marketing
material to ensure sufficient push
Promotional material:Work with central marketing team and external vendors
tocreate promotional material (brochures hoardings etc.) f
Operations & agency coordination: Work with external agenciesand regional
sales team to ensure disbursement promotional material prominent
display across retailers etc. ensuring high visibility ofproducts
Loyalty/ engagement programs: Workwith sales & marketing to create
differentiatedloyalty programs for retailers anddistributors
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