Brand Associate

3 weeks ago

Najafgarh, India RK Jewellers By Zel Jewellers Ltd Full time

About the Brand

RK Jewellers is one of the most renowned and trusted names in the jewellery industry. Founded in 1994, the company is built on strong principles of inclusive growth.

In our high growth and young team, we are looking to hire talented marketing professionals to help scale the brand worldwide.

Job Description

Reports to – Director, Marketing

Key Roles and Responsibilities

Social Media
Management

●       Create the Social Media Calendar and plan the monthly content for Instagram.

●       Conceptualize ideas and manage the entire execution of those ideas along with content and design.

●       Ensure the website is up to date and in sync with the social media handles.

Campaigns & Communication

●       Digital creatives - Manage the creative conceptualization and execution of digital creatives including static ads, banners, newsletters, marketplace listings, etc.

●    Video campaigns - Conceptualize asset ideas, write scripts, and work with relevant production to deliver the final asset

●       Product Shoots - Manage product shoots with relevant photographers, along with art direction, and liaise with designers and animators to create assets for different platforms

Performance Marketing

●      Ideate the performance marketing strategy with the digital marketing agency

○  Identify the target audience

○  Overview the ongoing campaigns

○  Monitor the key performance metrics

○  Ensure goals are being met

Preferred Qualifications and Experience:

●    Fashion/Mass Communications degree from a reputed institute.

●    2 years' experience in brand communication or social media management.

●    Excellent written communication skills

●    Proficient at MS Excel and other office tools

●    Prior experience of working with artists and graphic designers preferred.

●    knowledge of Photoshop, Illustrator, Premiere pro (or any other Video editing app)

Location

RK Jewellers, E-5, South Extension 2, main market

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