Senior Manager Performance Marketing

1 week ago

Mumbai, Maharashtra, India upGrad Full time

Job Title: Senior Manager Performance Marketing

BU: Working Professional

Location: Mumbai, Andheri- Marol

Experience Required: 4 to 8 years

Shift: 5 days working | Mon-Fri | Hybrid

Job Summary:

We are seeking a highly analytical and creative Sr. Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram , and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.
  • Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
  • Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
  • Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.
  • Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
  • Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.
  • Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.
  • Work with international teams to ensure cultural and linguistic customization of campaigns.
  • Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

Requirements:

  • 4–8 years of hands-on experience in Performance Marketing.
  • Proven track record in managing large-scale budgets (₹15-20 Cr+ annually) with a strong focus on ROI.
  • Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
  • Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
  • Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
  • Analytical mindset with strong reporting skills.
  • Excellent leadership and communication skills with experience managing cross-functional teams.
  • Experience in international performance campaigns is a plus.

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