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Brand & Trade Marketing Manager

4 weeks ago

Noida, India M.V. SHOE CARE PRIVATE LIMITED Full time
SECTION 1 – IDENTIFYING INFORMATION
Job Title: Brand &Trade Marketing Manager
Department: Marketing
Sector: Manufacturing
Location: Noida Sector- 59
Industry Preference: FMCG /Retail/ Footwear / Cosmetics & related fields
Reporting To: MD/Marketing Director
Job Type: Permanent
Experience: 5-6 Years
SECTION 2 – JOB SUMMARY
We are seeking an experienced and dynamic Brand & Trade Marketing Manager who will be responsible for developing and executing strategic brand plans while also aligning and supporting trade marketing initiatives across sales channels. The ideal candidate must have a strong understanding of consumer behavior, brand positioning, and channel dynamics (General Trade, Modern Trade, E-commerce, Retail, etc.). Preference will be given to candidates from the footwear, FMCG, or cosmetics sectors.
SECTION 3 – KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES
- Develop and implement comprehensive brand strategies to drive awareness, engagement, and loyalty.
- Lead new product launches, packaging upgrades, and brand communication across ATL, BTL & digital platforms.
- Conduct consumer and competitor research to identify trends, gaps, and positioning opportunities.
- Ensure that the brand's image, messaging, and positioning are consistent and effectively communicated to the target audience.
- Liaise with external creative/media/digital agencies to deliver high-impact campaigns.
- Build compelling marketing campaigns aligned with the brand’s vision and business goals.
- Develop and execute trade marketing strategies to increase product visibility and off-take at the point of sale (POS).
- Plan and implement in-store promotions, visibility solutions, merchandising, and display strategies.
- Work closely with the Sales Team to ensure brand plans are aligned with channel realities and retailer needs.
- Evaluate trade promotion effectiveness and return on investment (ROI) of retail initiatives.
SECTION 4 CROSS-FUNCTIONAL COLLABORATION:
- Collaborate with Sales, Product Development, Digital, E-commerce, and Supply Chain teams.
- Act as a bridge between marketing strategy and sales execution to ensure seamless alignment.
Qualifications
- Bachelor's/master’s degree in marketing, Business Administration, or related field.
- Previous experience in Retail sales
- Previous industry experience
Key Capabilities and Characteristics (Interpersonal skills, specific competencies, specific skills, etc)
· Proficiency in using various marketing tools and software.
· Familiarity with social media platforms and their marketing functionalities.
· Creative thinking and the ability to generate innovative marketing ideas.
· Knowledge or exposure to Trade Marketing activities and tools.
· Strong analytical skills with proficiency in market research and data interpretation.
· Excellent communication, presentation, and interpersonal skills.
· Ability to manage multiple projects and deliver results under tight deadlines.
· Familiarity with digital marketing, shopper marketing, and in-store communication.