Email Marketing Executive

3 weeks ago


Bengaluru, India Greentern Full time

About Greentern:Greentern is a Singapore-based technology solutions firm that advises businesses on the right technology solutions and products, delivering truly innovative solutions for customers. For SAAS products, we devise the appropriate GTM strategy for the market, assisting with the right marketing and sales tools using best industry practices to enhance penetration and growth. Our founding team brings over 50 years of combined technology and product experience, having worked with leading businesses and brands across the Asia Pacific.Job Description:With marketing efforts spread across different countries, our campaigns team will lead our email marketing activities and will be responsible for planning and generating leads through a variety of email campaigns. We want an experienced email marketing executive who can manage the campaigns team and work with the business team to deliver the desired outcome. The ideal candidate will come with updated technical knowledge around bringing right opportunities on the table and the tools and processes needed for the same.Responsibilities:Planning: Understand the ideal customer profile, geographies, industries and plan the right email campaigns using the relevant toolsCampaign Creation: Design innovative outbound marketing strategies to ensure a steady stream of qualified leads, while monitoring open rate, click rate and optimizing reach out plan to land meetings.Lead Delivery: Achieve weekly, monthly, and quarterly lead generation targets.



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