Performance Marketing Specialist

6 days ago

Hyderabad, India RevSoc Digital Full time

We are seeking a talented and driven Performance Marketing Specialist to join our dynamic team at Revsoc Digital.


Job Summary:

The Performance Marketing/Paid Media Specialist's role involves crafting and executing effective digital campaigns. They are accountable for examining the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, dynamic remarketing, tag management, and the Google Analytics4 interface. Additionally, they develop and execute media plans and related deliverables, offering digital media suggestions and resolutions to clients.


Job Responsibilities:

  • Create and execute strong digital media recommendations with supporting validation
  • Develop, execute, manage & maintain media plans
  • Oversee buys, analyze campaigns, and change recommendations to maximize performance
  • Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
  • Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
  • Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
  • Manage the testing, QA, QC, and debugging of tracking pixels
  • Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
  • Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
  • Take responsibility for ensuring projects are delivered on time and within budget
  • Communicate with clients about projects both remotely, and in-person


Skills Required:

  • Strong quantitative and analytical skills
  • Solid understanding of mathematical concepts
  • Knowledge and passion for all things in Digital Marketing
  • Understanding of media concepts and terms, creative and budget requirements
  • Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
  • Managing advertising pixels such as Google Ads, Google Analytics, Pixel, etc.
  • De-bugging and identification of problems is essential
  • Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
  • Understanding of configuration for custom metrics and dimensions/custom variables/advanced e-commerce
  • Solid understanding of event tracking and how this can be used effectively
  • Understanding of iOS / Android app tracking
  • Ability to create clear and insightful reports using data from Google Analytics and other data sources
  • Excellent Excel skills are an advantage
  • An excellent communicator and be able to present ideas, verbally and in writing


Experience Required:

  • 3 to 4 Years experience in performance marketing is a must
  • Experience in an agency set up would add value to the role

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