Performance Marketing Executive

5 days ago


Hyderabad, India ShootOrder® - Digital Marketing Agency Full time
The Ad Operations Executive is responsible for the day-to-day management and execution of digital advertising campaigns across various platforms. This role involves collaborating with internal teams and external clients to ensure that all campaigns are delivered accurately, on time, and meet performance objectives. The ideal candidate will have a strong understanding of digital advertising technologies, including ad servers, programmatic buying, and performance tracking.
Experience: 1-2 years.
Salary: 2.4L CTC
Joining: Immediate
Key Responsibilities:
Campaign Management:
Set up, monitor, and optimize digital ad campaigns across various platforms (e.g., Google Ads, Meta, Programmatic platforms).
Ensure accurate trafficking of creative assets, tags, and tracking pixels.
Regularly analyze campaign performance and make data-driven decisions to improve outcomes.
Troubleshoot any issues related to ad delivery, discrepancies, or underperformance.
Reporting and Analysis:
Generate and analyze campaign performance reports.
Provide insights and recommendations based on data analysis to improve future campaigns.
Work closely with the analytics team to develop custom reports and dashboards for clients.
Collaboration:
Liaise with account managers, client servicing executives, creative teams, and clients to understand campaign objectives and requirements.
Work with third-party vendors and platforms to resolve any ad-related issues.
Compliance and Best Practices:
Ensure that all campaigns adhere to industry standards and platform-specific guidelines.
Keep up-to-date with the latest trends and technologies in digital advertising.
Implement best practices for campaign setup, optimization, and reporting.
Technical Expertise:
Utilize ad servers and programmatic platforms effectively.
Stay informed about advancements in ad tech, such as new bidding algorithms, audience segmentation, and retargeting strategies.
Qualifications:
Bachelor’s degree in Marketing, Advertising, or a related field.
1 year of experience in digital advertising or ad operations.
Proficiency in ad-serving platforms (e.g., Google Ad Manager, Meta Business Manager) and programmatic buying tools.
Strong analytical skills with the ability to interpret complex data sets.
Excellent communication skills.
Detail-oriented with strong organizational and multitasking abilities.
Ability to work under pressure and meet tight deadlines.

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