Marketing Manager Urology

10 hours ago

Mumbai, India Meril Full time

Job Title:
Marketing Manager ( Urology )

Department:
Marketing

Location:
Mumbai Andheri E

Mandatory - Medical Capital equipment Experience ( Urology )

Position Summary:

The Marketing Manager – Urology will be responsible for developing and implementing marketing strategies that drive growth, brand awareness, and market share for the assigned product portfolio. This role involves close collaboration with cross-functional teams including sales, R&D, regulatory, and clinical affairs, to ensure successful product positioning, demand generation, and lifecycle management.

Key Responsibilities:

Strategic Marketing:

  • Develop and execute annual marketing plans for assigned product lines (Urology Consumer ( Catheter, sheth, stent, stone basket), Capital equipment ( Leaser machine holmium ) aligned with business objectives.
  • Conduct thorough market analysis, customer segmentation, and competitor benchmarking.
  • Identify new market opportunities and recommend product development or portfolio expansion strategies.
  • Collaborate with global marketing teams to adapt and localize strategies for regional relevance.

Product Management & Launch:

  • Drive product launch readiness – including go-to-market strategy, KOL engagement, sales training, and launch kits.
  • Define product positioning, messaging, and unique selling propositions (USP) based on clinical value.
  • Monitor product performance and manage lifecycle strategies to maximize ROI.

Brand & Promotional Campaigns:

  • Design and execute integrated marketing campaigns including digital, print, on-ground activations, webinars, and trade shows.
  • Develop product brochures, case studies, videos, clinical presentations, and promotional content.
  • Partner with creative agencies and digital platforms to enhance brand visibility.

Clinical & Market Engagement:

  • Organize clinical workshops, CMEs, panel discussions, and surgeon-led programs to enhance product adoption.
  • Engage with Key Opinion Leaders (KOLs) and build strong relationships with clinical influencers.
  • Support sales team with training, product demos, and objection-handling tools.

Analytics & Reporting:

  • Track marketing KPIs including leads, conversions, campaign ROI, and customer feedback.
  • Conduct post-launch and campaign evaluations to refine future strategies.
  • Provide monthly performance updates to senior leadership.

Qualifications:

  • Bachelor's degree in Life Sciences, Biomedical Engineering, Pharmacy, or similar field.
  • MBA in Marketing or Healthcare Management preferred.
  • 6–12 years of experience in medical device marketing, including 2–3 years in a managerial role.
  • Proven experience in launching and scaling medical device products across varied geographies.
  • Familiarity with clinical workflows and decision-making in hospitals and diagnostic centers.

Travel Requirements:

  • Willingness to travel 30–40% for conferences, KOL meetings, field visits, and regional campaigns.

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