Senior Brand Manager

2 weeks ago


Hyderabad, Telangana, India Kshema General Insurance Limited Full time

About Us

Kshema General Insurance Limited was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sector.

Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products.

Kshema has a pan India presence with over 500 employees on roles along with 500+ contractors.

Job Description

Designation: Senior Brand Manager

Position Overview:

We are seeking a motivated and proactive Senior Brand Manager. In this role, you will develop and execute brand strategies to help build and strengthen our brand presence.

Key Responsibilities:

1. Brand Strategy Execution

- Develop and implement brand strategies that align with company objectives.

- Support brand positioning, messaging, and identity development.

2. Campaign Development

- Plan and execute brand campaigns across digital, social, and traditional media channels.

- Collaborate with creative teams for engaging content and brand consistency.

3. Market Research & Analysis

- Research market trends, consumer preferences, and competitive landscape.

- Inform brand strategy with insights and optimize campaign performance.

4. Cross-Functional Collaboration

- Work closely with product, sales, and creative teams for brand integration.

- Coordinate external agencies and vendors for effective brand initiatives.

5. Brand Management

- Monitor brand health and track key performance indicators.

- Ensure brand guidelines are followed for consistent communications.

6. Reporting & Analysis

- Track and analyze brand initiative performance.

- Prepare reports on brand metrics and provide recommendations.

Requirements

Qualifications:

- MBA from a reputable Business School.

- 6-8 years of experience in brand management or a related role, preferably in Consumer brands.

- Strong understanding of branding principles and marketing strategies.

- Experience with digital marketing, social media, and content creation.

- Excellent organisational and project management skills.

- Exceptional written and verbal communication skills.


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