Meta Ads Strategist

4 weeks ago


Mumbai, India NoFluff Full time
Brief Job Description:NoFluff is seeking a Meta Ads Strategist to be a creative catalyst in digital advertising. We're looking for a dynamic marketing professional who can direct compelling social media narratives, designs breakthrough campaigns, and drives performance through A/B testing multiple sets of audiences, turning data-driven insights into powerful marketing experiences.

What You Will Be Doing:Campaign Strategy and ExecutionExecute strategic advertising campaigns through Facebook Ads Manager that drive meaningful business outcomes across sales, lead generation, and brand awareness objectivesDevelop comprehensive, data-driven targeting strategies that precisely segment and engage potential customer personasDemonstrate expert-level proficiency across multiple marketing funnel levels, implementing advanced technical advertising techniquesCreate sophisticated audience targeting through strategic interest groups and lookalike audience developmentImplement advanced budget optimization strategies, including CBO, ABO, and manual bidding approachesConduct in-depth research using Facebook Ads Library to develop effective ad copies and creative strategies for diverse industriesLeverage advanced targeting capabilities to optimize audience reach and campaign performance with data-driven precision

Performance and OptimizationContinuously track, analyze, and interpret campaign metrics to derive actionable marketing insightsImplement sophisticated A/B testing methodologies to refine and enhance campaign effectivenessBuild and maintain comprehensive performance dashboards that translate complex data into clear, strategic recommendationsProactively explore emerging platform capabilities and innovative advertising techniquesCollaborate cross-functionally with creative, strategy, and client teams to ensure integrated marketing approachesManage intricate advertising budgets with financial precision and strategic allocationDevelop and maintain relationships with platform representatives and stay ahead of digital marketing trends

Requirements:2 years of experience in social media marketing or digital advertisingStrong portfolio of Meta campaign workProven experience in campaign ideation and creative developmentFamiliarity with Facebook Ads Manager and Meta Business ManagerUnderstanding of social media analytics and performance trackingExcellent communication and presentation skillsAnalytical mindset with strong numerical aptitude

Preferred Qualifications:Proficiency in design tools (Canva, Adobe Creative Suite preferred)BA/BSc in Marketing, Digital Media, or related fieldCertification in Facebook Blueprint is a plus

Additional Specifics:Work Location: In-office (Bandra)

If you're a creative marketing maverick ready to transform digital landscapes, join NoFluff and redefine digital media advertising.

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