Head Performance Marketing

2 weeks ago

Kolkata, India Glasafe Full time
Company Description
Glasafe, a division of Turn Turtle Pvt. Ltd is the new premium entrant in the glassware industry. Here to revolutionise how one uses and integrates Glassware in their daily lives, we cater to the lifestyle segment of India, who are ready to turn their ordinary moments into Extraordinary Experiences.
Minimum Experience - 5+ years in PERFORMANCE MARKETING (META + GOOGLE)
Role Description
Performance Marketing Manager should focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives. Their expertise in digital marketing analytics should support effective campaign targeting and performance measurement. Focus on driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. Ability to allocate marketing budgets wisely, identify growth opportunities, and improve campaign performance through iterative optimization. Should enable businesses to leverage data-driven insights for successful marketing campaigns and sustainable business growth.\
Roles & Responsibilities
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Work with creative and marketing teams to test strategies and innovation.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Key Requirements
Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

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