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Digital Ad Operations Manager

3 months ago

Delhi, India ITP Media Group Full time
Job Description

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers. These brands include major international and regional names such as Time Out, Arabian Business, Harper’s Bazaar, Construction Week, Esquire and GQ.

Advertising Operations is the foundation of ITP Media Group’s media business and we are looking for an experienced Digital Ad Operations Specialist to manage and optimise digital media campaigns within our Hospitality, Entertainment & Design Division. You will be in charge of the crucial task of end-to-end delivery of our digital advertising campaigns — analytics, reporting, and delivery included across all digital platforms. Our ideal candidate is performance-driven, analytical, and a multi-tasker proficient in interpreting ad analytics, actioning and measuring KPIs, and translating data into insights. Experience working with an ad ops team and cross-functional groups is mandatory.Requirements

KEY RESPONSIBILITIES

The Digital Ad Operations Manager will ensure timely execution of all tasks related to ad operations, including trafficking, troubleshooting, optimisation, and reporting of ad campaigns across digital, social and newsletter platforms within our luxury division. We are looking for someone who is dynamic, proactive, and has extreme attention to detail.

We are looking for someone to

Oversee campaign management across multiple accounts and brands.

Handle the implementation, scheduling, and rotation of ads within online advertising and social media campaigns.

Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance.

Measure and optimise campaigns using vendor-specific dashboards, GA4, and marketing analytics reports against delivery and KPI objectives.

You will be the initial point of contact for troubleshooting issues; Managing and resolving issues as they arise, such as discrepancies between reporting systems.

Liaison with clients and agencies for tracking, campaign setup, deliverables, and maintenance communications.

Troubleshoot creative issues and monitor under/over delivery issues.

QA or troubleshoot 3rd party tags. Test ad creatives to ensure they comply with individual site specifications.

Stay current on key developments in the rapidly changing digital advertising space and apply that knowledge to recommend or build new processes that support changing industry needs.

Create and maintain digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoption.

Collaborate with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.

In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Instagram, TikTok, X, LinkedIn, and more), and content distribution and placement networks.

Target and KPI obsessed.

A concrete understanding of the ad delivery processes.

Excellent analytical, communication, optimisation skills.

Strong analytical, critical thinking, and optimisation skills.

Deadline-orientated.

Excellent documentation to ensure nothing is missed across multiple campaigns running concurrently.

Ability to reduce costs for ad delivery.

Seasoned client liaison skills, including project management and conflict resolution.

Overall accountability for planning, forecasting, delivery and growth of profitable publisher campaigns.

QualificationsFive years of executing or supporting growth/acquisition digital marketing campaigns in an Ad Operations role or ad publishing and campaign management.

BA/BS or equivalent working experience.

High level of proficiency with DFP and other ad ops core technologies.

Experience using GA4, Meta, Zoho, and marketing analytics reports against delivery and KPI objectives.

Good analytical, troubleshooting, and problem-solving abilities and an exceptional eye for detail/organizational skills.

Multitasking with effective resolution management in a fast-paced, growing environment.

Solid understanding of digital ad space and publisher media buying.

Ability to research and implement monetization strategies.

Implement ad ops tools to address workflow inefficiencies, improve testing, maintain inventories, and automate ad scheduling.

Identify advertising opportunities and revenue models to control ad spend by observing emerging trends and competitive analysis.

In-depth knowledge of market changes and forces that influence the company.

Excellent organisational and time management skills.

Outstanding communication, presentation and leadership skills.

Superior quantitative and qualitative analytical skills.

Problem-solver able to keep calm and efficient under pressure.