Product Marketing Specialist

3 weeks ago

NCR, India Eazybe Full time

Position Overview :

  • We are looking for a passionate and driven Product Marketing Specialist to join our team. The Product Marketing Specialist will play a crucial role in promoting and positioning our SaaS products effectively in the market. This is an exciting opportunity for candidates with a background in engineering, computer science, or related fields who are eager to apply their technical expertise in a marketing role.

Responsibilities :

  • Develop and execute product marketing strategies to drive awareness, demand generation, and adoption of our SaaS products.

  • Conduct market research to identify customer needs, competitive landscape, and industry trends. Use insights to inform product positioning, messaging, and go-to-market strategies.

  • Collaborate with cross-functional teams including product management, sales, and marketing communications to develop compelling product messaging and positioning.

  • Create marketing materials including product collateral, presentations, case studies, and sales enablement tools to support sales efforts and customer engagement.

  • Lead product launches and promotional campaigns, including coordinating with internal teams and external partners to ensure successful product releases.

  • Analyze performance metrics and KPIs to measure the effectiveness of product marketing initiatives. Use data-driven insights to optimize strategies and drive continuous improvement.

  • Stay up-to-date on industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.

Qualifications :

  • Bachelor's degree in Engineering, Computer Science or related field.

  • 1-5 years of experience in product marketing, preferably in the IT SaaS industry.

  • Strong understanding of marketing principles and best practices, with proven experience in developing and executing successful marketing strategies.

  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and presentations.

  • Analytical mindset with proficiency in data analysis and interpretation. Experience with marketing analytics tools is a plus.

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

  • Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams

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